50 practical ideas for customer centricity. How to attract and retain customers. Advanced training - course RUB 36,900. from Moscow Business School, training 16 academic hours, Date: December 4, 2023.
Miscellaneous / / December 08, 2023
Moscow Business School: comprehensive training for your business
Moscow Business School dates back to 2007 and during this time it has been able to take a leading position in the field of business education. Curricula are developed by domestic and foreign specialists and represent one hundred percent thematic coverage. In addition, the dynamics of the requirements of the business environment and educational programs for 2022-2023 are taken into account. formed on the basis of an analysis of current market development trends. We pay great attention to the implementation and development of online learning in all programs and areas, which will allow you to obtain the necessary business knowledge remotely.
We offer you:
- MBA (Master of Business Administration) training for entrepreneurs, executives and middle and senior managers;
- mini-MBA training that retains the advantages and benefits of modern management education and is strictly focused on practical solutions;
- professional training for specialists in accordance with the requirements of the Professional Standard;
- In-person and online business seminars, trainings and advanced training courses that allow you to obtain relevant and in-demand knowledge in various industries.
- Corporate programs are created individually by our specialists and adapted to the goals and objectives of a specific business.
- Moscow Business School teachers are highly qualified specialists in the relevant market sectors. They have practical experience and have the latest knowledge in their subject area.
Candidate of Economic Sciences, expert practitioner, business consultant.
Professional experience
2017 - present V. — Honest Training company, General Director
2014–2016 — BRF, commercial director
2007–2013 — Wellax Food, manager of market analysis and research
2005–2007 — State Duma of the Russian Federation, chief of staff of a deputy
2001–2004 — “Opora Rossii”, executive director
1997–2001 — Academy of Public Service, teacher, associate professor, deputy dean
Professional competencies
Communications with external and internal clients
Analytics and decision making for executives
Customer service system management
Consumer Research Organization
Customer loyalty management
Development of corporate standards
Business Process Optimization
Modern educational technologies
Clients
Gazpromneft, Alfa-Bank, State Corporation ARVD, Dom.ru, Avtodor, EnergoProf Group of Companies, Molokanov and Sikirin School of Business Coaches, Inch, Center assistance in construction of the Moscow region, Sadia S.A., BRF S.A., Innovative business school Finskills, Allen Carr Center “Easyway”, Demis Group and others
Teaching activities
Conducted more than 3,000 training events: seminars, lectures, trainings, business games. Trained more than 2,500 students and trainees
Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Higher School of Corporate Governance, teacher of master's programs
Presidential Management Training Program, master class leader
Publications
Author of the books “Information Manipulation in Business”, “Dialogues with Toxic People”, “Reshebnik. How to make difficult decisions"
Education
2017 — Professional retraining under the International Program ICU+MMIBA+PMP (Germany) as a business coach at the International Business Academy
2015 – SAID Business School, Debashi Chatterji “Responsible Leadership Session”, Marc Ventresca “Strategy and Innovation”
2014 — BRF S.A., consumer insights
2007 — ACNielsen, analysis of consumer trends
1999 — Volgograd State University, Candidate of Economic Sciences
1992–1997 — Russian Academy of Public Administration, management consulting
Expert practitioner in the field of strategic and operational marketing, crisis marketing and management, sales, branding, improvement of business processes, development of systematic and creative thinking, management soft skills.
Professional experience
2016 - present V. — Practical business consulting on marketing, sales, management, soft skills/soft skills
2013–2016 — Rolls-Royce Motor Cars Moscow, head of marketing department
2010–2013 — BMW Autoport, Head of Marketing
2003–2009 — Audi VIP, head of marketing
Professional competencies
Branding
Crisis management
Marketing mix design
Marketing audit
Sales audit
Improving the processes of marketing and sales departments
Selection of marketing strategies
Drawing up strategic maps (BSC, balanced scorecards)
Construction of a product brand, personal brand, corporate brand, HR brand
Drawing up and auditing of marketing plans
Content marketing, content development
Market segmentation
Product positioning
Development of a promotion complex
Development of text, audio, video advertising
Writing selling texts and messages
Design and improvement of business processes
Implementation of kaizen and lean manufacturing principles
Implementation of the Customer Journey Concept (CJM)
Development of audit of the company's PR-complex and GR-complex
Setting up reputation management offline and online (ORM, SERM)
Product Marketing
Product development
Development of creative thinking
Development of presentation and public speaking skills
Development of persuasion and argumentation skills
Clients
SONY, Kuzbassugol, BashKHIM, AFK Sistema, Ingrad, B.Well, BiMed (Kyrgyzstan), LeGrand, Chechen Mineralnye Vody, Norilsk Administration, PodolskVodokanal and others
Teaching activities
Has been teaching at leading universities and training centers since 2016:
Institute of Business and Entrepreneurship Development, teacher, business coach
ITC group, training center, teacher, business coach
TC "Specialist", teacher of marketing disciplines
Moscow State Technical University named after N. E. Bauman, teacher of marketing disciplines
Speeches and publications
2020–2022 — publications in the magazines “Brand Management” and “Advertising Practice”
2020 — Speech at the “PR+” conference (Interforum), topic “How to teach a team to think creatively and not be afraid of risk”
Education
2010–2011 — BMW Academy, sales training course
2003–2009 — Audi Training Center, advanced training course in marketing
1994–1996 — Goethe-Institut, German language course
1990–1993 — Minsk State Linguistic University, English, translator
1989–1993 — Belarusian State Polytechnic Academy, mechanical engineer
Workshop “Set of cases on attracting clients and improving the quality of their service”
Answers to questions from participants. Homework
Day 2
Workshop “A set of cases on creating a positive customer experience and customer retention”
This program can only be organized in a corporate or individual format. For a consultation, fill out the form at the bottom of the page. June 27, 2016 RF Government Decree No. 584 was adopted, which established the specifics of application professional standards regarding the requirements mandatory for application by extra-budgetary funds and government enterprises. In particular, he established a transition period until 2020, during which enterprises must implement professional standards based on a pre-approved plan. The risks associated with non-application of professional standards are very high. Organizations for which compliance with this law is strictly mandatory are subject to serious sanctions - administrative fines, disqualifications, suspension of activities. As a specialist, have you understood the new law? Did you competently warn the employer about the risks? Have you already drawn up a plan for the implementation of professional standards? Have you chosen an album of your professional standards? Have you secured the part on the basis of which you will develop new job descriptions, selection procedures, assessments, etc.? If you still have questions, then this seminar is for you.
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Duration and format of training: 18 academic hours, of which 8 hours are face-to-face/online classes, 10 hours are distance learning classes (video courses). Not all employers pay due attention to the correctness of personnel records management and the quality of personnel documents. Because of this, the documents often become a mess, which is fraught with great risks for the company associated with violation of labor laws. Any audit may reveal any inconsistencies that may exist, so it is important to always be prepared. A personnel audit will help identify errors in maintaining personnel records and put documents in order.
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