Corporate culture in an organization - free course from the Russian School of Management, training 16 ac. hours, Date: December 5, 2023.

Ph.D., consultant on management, training and personnel development. Has practical experience in the development and implementation of HR technologies in retail business.

MBA teacher at Russian School of Management. Organizational psychologist, expert in personnel training and development, building management teams.

HR strategy: human resource management strategy
• The company's human capital. HR function audit.
• HR strategy and its connection with business strategy.
• Cost leadership strategy.
• Service leadership strategy.
• Innovation leadership strategy.
• Satisfaction, loyalty, engagement and their impact on business results.
• HR trends.
• Levels of HR analytics.
• Key HR metrics.
• Automation of the HR function: selection of a solution, preparation for implementation.
• Automation of the HR function: examples of solutions

Personnel cost management (budgeting)

Introduction of a corporate culture that motivates development. Internal PR tools
• Value-based approach to managing team activities.
• Framework for corporate culture.
• Mission, values, vision of the company as a management tool.
• Corporate cultural code.
• Types of corporate cultures.
• Transformation of corporate culture through the life cycle of the organization.
• Formation of corporate culture.
• Internal PR. Tools of corporate propaganda.
• Organizational ideology.
• Assessing the effectiveness of measures to create a corporate culture
• X and Y work motivation. Evolution of approaches. Generation theory.
• 10 factors of motivational organization of work. Modern techniques.
• Kaleidoscope of management practices.