Product Growth Management Simulator - free course from GoPractice, training, Date: December 5, 2023.
Miscellaneous / / December 08, 2023
The simulator provides a framework and skills that will allow you to see a holistic model of product growth, identify limitations and opportunities, and select tools for their implementation.
Without a systematic understanding of the growth model, teams spend years trying to figure out the right approach. This leads to missed opportunities and low team motivation. The simulator provides a structure that helps you intelligently choose the vector of product development and save years of work on something that does not bring results.
Structure your experience, complement your intuition and expertise with a framework that will improve the quality of your decisions. In these positions, you will be able to immediately apply the knowledge and skills from the simulator to your work.
Take a step from working at the level of project implementation to the level of forming a product development strategy. Increase your value to the company and, as a result, your income.
With the Workplace from Meta team we went from launch to 2 million paying users. Launched the game King of Thieves as a product manager. A hit by ZeptoLab, more than 75 million players. Participated...
Section “Criteria for product readiness for growth and scaling”
You will learn:
Chapter 1. Product/market fit criteria
Chapter 2. Availability criteria for product/channels fit
Chapter 3. Determining the boundaries and size of the product's target market
You can:
Assess whether the product is ready for scaling and aggressive growth;
Determine what you need to focus on to build the foundation necessary for controlled growth;
Identify the key variables that determine product growth.
Section “Introduction to product growth models. Determining the reasons for the slowdown"
You will learn:
Chapter 4. Growth is a function of product/market fit, product/channels fit and market dynamics
Chapter 5. The history of the separation of Facebook Messenger into a separate application
Chapter 6. North Star Metric. Decomposition of North Star Metric into its component parts
Chapter 7. Methods for Determining Causes of Product Growth Slowdown Using a Growth Model and Data
Chapter 8. Qualitative and quantitative product growth model
You can:
Identify key variables and levers affecting product growth;
Create a high-quality growth model, visually displaying the key parameters that determine the growth of the product and their relationships;
In simple language, convey to the team and stakeholders how product growth works;
Create a quantitative growth model in Google Sheets or Excel that will allow you to evaluate the effect of various decisions and potential development strategies on the growth rate of the product;
Determine the reasons for the slowdown in product growth by working with the growth model and data.
Section “Fundamental principles of growth. Added value and problem solved by the product"
You will learn:
Chapter 9 JTBD in the context of the task of product growth and scaling
Chapter 10. Added value and its impact on key elements of the growth model
Chapter 11. Fundamental principles of product growth. Or why working at the metric level is not enough
You can:
See in practice the fundamental principles that determine the growth of products;
Apply the JTBD framework in the context of solving the problem of product growth and scaling;
Determine the added value of your product relative to direct and indirect competitors;
Measure added value. Understand how it affects all key elements of the growth model;
Understand why metrics are not enough to meaningfully manage product growth;
Combine qualitative and quantitative characteristics of a product within a growth model.
Section “Growth Cycles. Laws of the main scalable channels for attracting users"
You will learn:
Chapter 12. Leverages and hidden risks of paid growth channels
Chapter 13. Building a growth model for a new product. Repetition of covered material
Chapter 14. Identifying Bottlenecks Using a Growth Model
Chapter 15. Growth cycles, their types, levers of influence on them
You can:
Identify potential channels for attracting users for your product;
Find among them those that are capable of providing controlled growth at scale;
Identify levers of influence on different promotion channels, predict their bottlenecks, limitations and risks;
Distinguish between linear channels of user acquisition and growth cycles;
Preventively identify bottlenecks in the growth model and take them into account when forming growth plans;
Find subtle and unobvious relationships in the product growth model. Reflect them in qualitative and quantitative growth models.
Section “Risks to the security of the growth model and business”
You will learn:
Chapter 16. Security risks and mechanisms for protecting the growth and business model
You can:
Identify key risks to the security of the growth model at the product, channel and market levels;
Select the most appropriate mechanisms to protect and minimize risks at each level of the growth model.
Section “Formation of a product development and growth strategy”
You will learn:
Chapter 17. Levels of company scaling. Formation of development and growth strategy
You can:
Determine the most effective points of application of the team’s efforts to influence the growth of the product;
Form a strategy and action plan based on a deep understanding of the product growth model;
Build a team structure that will be most effective for your product, market and current stage of development;
See growth potential beyond a specific product.
Cases of leading global companies
Within each section, we will analyze how the frameworks and concepts we study are used in the world's leading companies: Netflix, Microsoft, Google, Airbnb, Dropbox, Amazon.
What won't happen in the simulator
In the simulator you will not find “grow hacks” and “silver bullets” that guarantee rapid growth and success. The goal of the program is to provide a systematic understanding of how growth works and how it can be influenced. One possible scenario is that as a result of training, you realize that your product has reached saturation in the target market and future growth lies in moving beyond it.
We also won't go into tactical things like how to run ads in Google Ads. The mix of promotion channels is constantly changing, but the principles that determine product growth remain unchanged. We will focus on principles.