Restaurant business in 2023: opening, management and marketing. Advanced training - course RUB 56,900. from Moscow Business School, training 32 ac. hours, Date: December 8, 2023.

The responsibilities of a modern restaurant director include not only working with staff and monitoring the quality of service guests, but also the development of all work standards in order to achieve financial goals and optimize operational processes. No less important competencies are the development of an effective restaurant marketing policy, the ability to implement non-standard promotions and opportunities, maintain financial records, draw up budgets and plan financial results. These competencies are declared especially relevant now, when restaurants have to adapt to constantly changing trends, rising prices and instability, and master import substitution strategies.

The seminar provides an opportunity to master the intricacies of operational work in a restaurant and practice performing tasks. The program is designed for directors and owners of restaurants, experienced managers, as well as for anyone who has recently entered the restaurant industry and wants to develop a competent development strategy.

As a result of training you:

• you know how to choose and develop the right concept for a restaurant
• conduct an internal management audit and adjust the development strategy
• create an effective trading menu and set the “right” prices
• determine what additional services it makes sense to introduce in the restaurant
• establish uninterrupted operation, introduce a system of standards at the enterprise
• you will be able to maintain financial reporting and work with the obtained indicators to optimize costs
• learn to calculate product purchases and choose the right suppliers
• learn how to attract and retain guests, manage sales and work with a sales territory map
• create an effective team and be able to motivate employees
• You will understand what promotions need to be carried out and how to work with CRM and SMM
• find out what permitting and regulatory documentation is required in a restaurant
• you will be able to work with inspection authorities and organize document flow
• create a SWOT analysis, operating plan and budget for the restaurant's profit and loss
• will be able to determine the main directions of import substitution
• explore new methods of increasing profitability: organizing blind tastings, gastro tours, introducing combined service methods
• become a participant in the Moscow Business School privilege program