In recent years, people in the community, one way or another interested in Apple activity, there has been a certain tendency to skepticism. Apple is not the same without Steve Jobs is no future and so on. We offer you a very interesting look at the past and present of the company from the position of Dan Pallotta, President of Advertising for Humanity and an expert in the field of innovation.
If you need a perfect lesson in discipline and focus, then take a look at Tim Cook. Some investors are unhappy with Apple. It seems that in fact the reason for their discontent in their own lives and expectations of the new Apple product that will fix everything at once. For Apple continually makes a complaint about the fact that they have not released anything really new since the departure of Jobs. As if they were waiting to see what Apple will release "device of happiness," and no one will be happy as long as this does not happen.
Some say that Cook is simply not going to let something like that, because it is - not Jobs. Some even were massive failures lists Tim Cook:
- Availability of lost profits for several quarters
- Unstable Apple's stock price
- Problems with quality control
- The lack of new advertising
- Bad reviews about products
- Lack of iMac and iPad mini with retina
- Complaints to the total attenuation of the company and the flight of senior executives
Skeptics somehow ignore the fact that if you make a similar list for Jobs, came to essentially the same thing.
Loss of profit: Apple reported a quarterly loss in the amount of $ 247 million in 2001.
The price of shares: in 2008, Apple's stock price has fallen by more than 50%.
Poor quality control: MobileMe, iPhone antenna.
New ads: Campaign "Hello, I'm the PC, and I Mac» held unchanged for three and a half years, and after the great «Think Different» there was virtually nothing of the sort.
Product reviews: Ping. And yet in 2010, Consumer Reports published in the material, according to which people are not recommended to buy another iPhone 4. And yet not released iPad mini.
senior management of the maintenance: 2008 Tony Fedell, senior vice president of iPod division. His wife, vice president of HR, went after him. 2004, CFO Apple, Fred Anderson. Nancy Regina Haney, Apple chief legal adviser, leaves in 2006. It seems that when Jobs was turnover at the top, no less.
Tim Cook has not submitted a single new product for the first year. Jobs took 4 years to represent the iPod to the public. Between the release of the iPod and iPhone have passed 6 years. Then the audience held various iPod Hi-Fi, covers and iPod Photo. Even when I was first introduced to iPad, many at first did not take it seriously, calling this device a "big iPhone». Similarly today, many speak of the iPad mini.
It is difficult to say that Apple has in store for us in the future. For 10 years, the company has reinvented the mobile phone, music player, and the very way of music consumption. Apple have launched a universal tablet boom. Even if they ran out of revolutionary ideas, they still delight us with more and more sophisticated iterations of existing products. During the last quarter, Apple more than $ 8 billion in profits. Amazon lost $ 248 million. At the same time Apple profit grows from year to year.
Of course, there are many markets that are waiting for a revolution. Television, automobiles, construction, education (then Apple has already feels the soil with iBook Author and active introduction of iPad).
If we talk about the ever-displeased the critics, they often behave like children. They make senseless hysterics and could not clearly explain what they want. But even when they get what they seem to want, they are still not satisfied. Even if now Apple would release a car, these same critics instantly would have buried company, saying that Apple has no future because they got into the industry, which is not They know nothing. Even if Apple would release a time machine, they would be accused of that they had worked on it for too long.
But Tim Cook, meanwhile, moves absolutely the right course.