Internet entrepreneurship - course 30,000 rubles. from Coddy School of Programming for Children, training 5 modules (months)

Miscellaneous   /   by admin   /   December 07, 2023

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Age: 12-16 years

Level: for beginners.

Duration: from 5 modules (months), from 40 hours*.

Format: individual and group lessons, offline and online (real time).

Number of children: from 1 to 8.

Price:

from 750 rub./hour in an online group,
from 850 rub./hour in an offline group,
from 1050 rub./hour individually online,
from 1980 rub./hour individually offline.

In a rapidly changing world, the line between work and entrepreneurship is blurring. It is becoming easier and easier to create new products, so more and more people are combining this with their main activity. The ability to build a business becomes a basic skill needed to achieve success.

Internet entrepreneurship involves creating a product or service directly on the Internet. This allows you to enter markets of any scale: from local to global. In addition, the development of online technologies constantly opens up new opportunities for the implementation of the most daring business ideas.

The sooner a young man realizes that he has the opportunity to create and launch his own project, the sooner he will become successful in this area. There are many programs for adult entrepreneurs emerging, but we want to inspire schoolchildren.

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90% of startups close in the first 3 years - mainly due to the illusions of the creators that their ideas are needed by people and will pay off. Using our own experience of ups and downs, we will teach your child techniques that will help him be among the successful 10%. No special knowledge is required to complete the course. Everything is simple and clear - you can explain it “on your fingers”.

We recommend the course to every child - regardless of whether he will ever do business. Generating ideas - the ability to distinguish facts from assumptions, test hypotheses, plan, analyze, distribute, simplify tasks, give a presentation - all this is called soft skills and is used in a wide variety of everyday and professional spheres.

The Internet Entrepreneurship course is recommended for every child over 12 years of age because it:

  • will master cost-effective and flexible techniques for creating a startup on the Internet and quickly testing its viability;
  • learn to work in a team and distribute tasks;
  • learn to analyze the profitability of channels through unit economics;
  • learn to create a product or service on the Internet;
  • competently and concisely presents his own Internet project.

The course is based on the flexible and cost-effective methods of Lean StartUp and HADI, as well as Goldratt's Theory of Constraints. All this allows you to quickly and step by step launch a business in a rapidly changing external environment. This knowledge is useful for everyone, but, unfortunately, this is not yet taught in schools and universities.

What else does this course provide?

  • Understanding of how online business is built;
  • Ability to generate ideas, formulate and quickly test hypotheses based on them; identify facts - even when everyone is lying;
  • The ability to find target segments, draw up a client portrait, communicate with the target audience, identifying their problems, ways to solve them and understanding how and where to attract this audience;
  • The ability to find monetization schemes, evaluate the market, count conversions, unit economics to identify strong and weak customer acquisition and sales channels, as well as points of potential multiple growth business;
  • Ability to formulate and execute compelling value propositions, announcements, offers and appeals;
  • Understanding how to create an MVP (minimum valuable product), how to test it, promote it and make the first sales;
  • Ability to prepare a high-quality presentation and correctly convey the main points during the speech;
  • As well as useful secrets and life hacks on each topic (the author of the course is an active Internet entrepreneur and faces such problems every day).

Upon completion of the course, each student receives a personalized certificate ( https://coddyschool.com/upload/files/cert.jpg) by CODDY

MODULE 1. WHAT? FOR WHAT? TO WHOM? (Business model)

The first day

We are creative. Choose your favorite business.

  •  My best qualities. How to monetize it. Adizes method (PAEI).
  •  Generation of solutions. Out of the box thinking. De Bono's hat method.
  •  What do I do best? Business path. How to get from point A to point B (SCORE methodology).
  •  Product viability assessment. "Butterfly method"

Lesson assignment: Determine the best combination of your skills and market needs.
Lesson result: Business idea
Homework Problem interview of relatives, friends and other possible clients.

Second day

We are testing.

  •  Competitive analysis. Benchmarking.
  •  Analysis of the project's strengths and its risks.
  •  Visualization of the idea (product diagram).
  •  The “vision-understanding-clarity-agility” method.

Assignment for the lesson: make a rating of actions for the development of the project.
Result of the lesson: Description of the product prototype and a list of measures to minimize business risks.
Homework: make a tangible prototype of the product from any available materials (paper, cardboard, construction kit, etc.).

Day three

Let's go. Customer journey.

  •  Design research. PERSONA-modeling.
  •  4P+4U.
  •  Estimation of future income.

Lesson assignment: Customer Experience Drawing
Lesson outcome: Client profile
Homework: Do: 1) describe the client’s pain being solved; 2) the client’s ideas about the business and the product (phrases he should say)

Day four

We count. We create a business model.

  •  Finance Light. Product economics.
  •  Costs, investments, taxes.
  •  Business processes on one sheet. What influences what.
  •  Profit, profitability and payback.

Lesson assignment: Fill out a business model model.
Result of the lesson: Working business model.
Homework: Fill out a financial model of a business in Excel.

MODULE 2. HOW? WHERE and WHERE? (Marketing and PR)

The first day

We think.

  •  TriD method
  •  Market position image.
  •  Design thinking. Human-centered approach.
  •  Why do buyers buy? (values, needs).
  •  Customer acquisition channels.
  •  Price and customer value. We evaluate business efficiency (Unit economics).
  •  Analysis of customer acquisition channels.
  •  Test plans. Pivots.

Lesson assignment: Identify the target audience and channels for attracting customers. Design experiments and pass/fail tests.
Lesson Outcome: One-page strategic plan. Empathy map.
Homework: Define the breakthrough goals of the project and create a value proposition.

Second day

We are writing.

  •  Client psychology, behavioral economics.
  •  Client verification.
  •  Technology for interviewing a client, the basics of flipnosis.
  •  AIDA (Attention, Interest, Desire, Action) technique.
  •  Commercial proposal (Minto pyramid, “essence-details-essence” technique).

Lesson assignment: Identify the key values ​​of the product (USP) and selling words (brand promise).
Result of the lesson: Commercial proposal.
Homework: Compose selling text and advertisements for different audiences (social networks, instant messengers, Internet sites).

Day three

We plow (sell).

  •  Sales ladder.
  •  Communications, conflict management. Paraphrase.
  •  Questioning and active listening techniques.
  •  Negotiation. Win-win technology.
  •  "Elevator Speech"
  •  Customer development basics

Lesson assignment: Practice open and closed questions, compliments and positive thinking.
Result of the lesson: Scheme of a selling conversation. Practicing the skill of selling a product.
Homework: Conduct developmental interviews with at least three clients. Assess the behavior of consumers (clients). Identify agents of influence.

Day four

Let's improve.

  •  Divergence: 6-3-5 brainwriting.
  •  Convergence. We create a product prototype.
  •  Product positioning and marketing.
  •  Steps to finding clients.

Lesson assignment: Create an improved version of the prototype.
Lesson result: MVP of the project
Homework: Prepare positioning of the project and product. Make a list of business partners to promote the product.

MODULE 3. WHAT, WHY? (Presentation, sales)

The first day

We are building (making a website).

  •  Advertising. How to quickly and clearly tell about a product.
  •  Web design basics.
  •  We are developing a website layout.

Lesson assignment: Develop a landing page.
Result of the lesson: Completed website layout.
Homework: Create content for the site: product description, news about the product, news feed.

Second day

Setting it up.

  •  Lean LaunchPad Edition.
  •  Business metrics for decision making.
  •  Basic tools for measuring website performance.
  •  Basics of SEO and SMM.

Lesson assignment: Create a plan for online publications taking into account business metrics.
Result of the lesson: Ability to write selling texts for different target groups.
Homework: Create groups on social networks, make 5 posts about the product and business. Compare results.

Day three

We develop (manage).

  •  Owner-director-employee. Let's create a team.
  •  Investments. How and when to attract.
  •  Psychology of explanation. We are making a presentation.
  •  Preparing for a performance (CAST technology).
  •  Secrets of a successful presentation. Learning to speak in public.

Lesson assignment: Draw up an organizational plan for a business. Make a list of channels for attracting investment. Develop a plan for speaking to an investor.
Result of the lesson: Description of the project team and presentation model of their business.
Homework: prepare a basic version of the presentation to the “investor”.

Day four

We speak (present).

  •  Product presentation. Storytelling and other tools for maintaining attention.
  •  Pitch deck. Final presentation to “investors” (parents, friends).

Assignment for work in the lesson: “Twist up” the presentation, strengthen the nuances of the project and speech.
Result of the lesson: Completed presentation and positive feedback from “investors” ;)
Homework: Find out how to make your business even better.

MODULE 4. LET'S FINISH (Quality Management)

The first day

We see the essence (financial analysis).

  •  Theory of Constraints (TOC).
  •  5 Why.
  •  Business indicators.
  •  Information asymmetry.
  •  System of elicitation questions.

Lesson assignment: Identify the most important metrics of your own business and the criteria for their evaluation.
Result of the lesson: Business map.
Homework: Figure out how you will prove to the client the quality of your product.

Second day

We are looking for solutions (situational analysis).

  •  Factor analysis.
  •  Johari window.
  •  PEST analysis.
  •  How to draw conclusions from information.

Lesson assignment: Develop solutions for business development.
Lesson outcome: Menu of operational decisions in business.
Homework: Make a list of problem situations in business and possible ways to solve them.

Day three

We implement changes.

  •  DVF model (working with resistance to change).
  •  Image of the future.
  •  Manipulation and ways to counter it.
  •  Conflict management in business.

Lesson assignment: Practice techniques for implementing changes.
Result of the lesson: Scheme of actions to promote changes in business.
Homework: Ten principles for the life of your business.

Day four

We respond (leader responsibility).

  •  Leader empathy.
  •  The 7 Habits of Highly Effective People (Covey Model).
  •  Emotional intelligence of a leader.
  •  Personal SWOT analysis

Lesson assignment: Choose your own leadership style.
Result of the lesson: Matrix of development zones.
Homework: Rank actions and draw up a work plan for business development.

MODULE 5. COMMUNICATIONS (Business Communications)

The first day

We make decisions under uncertainty.

  •  Business magnet (logic and intuition).
  •  Morphological analysis.
  •  Eisenhower Matrix.
  •  SCAMPER.
  •  Business risks.

Lesson assignment: Create a decision matrix.
Lesson outcome: A set of possible combinations of situations in business.
Homework: Think about and create a set of obstacles to developing your own business.

Second day

Let's give reasons.

  •  Technology "Wheel".
  •  The structure of the explanation.
  •  Work with objections.

Lesson assignment: Specify your business request and find possible ways to achieve the result.
Result of the lesson: A formulated vision of business growth points.
Homework: Find facts confirming the success of your business.

Day three

Let's cooperate.

  •  Psychology of teamwork.
  •  Moderation of meetings.
  •  Interpersonal communication.
  •  Search for general solutions.
  •  Ways to scale a business.

Lesson assignment: Find factors that accelerate the team’s understanding of tasks received from the leader.
Result of the lesson: Methods of interaction with the team in key areas of business.
Homework: Create a matrix for analyzing possible types of behavior in a conflict.

Fourth day

Let's go out (business party).

  •  Goals of the conference.
  •  CAST technology.
  •  Business Etiquette.
  •  7 principles of self-promotion.
  •  Construction of productive business communication.

Lesson assignment: Find your own ways to make business connections and promote your own business at conferences.
Result of the lesson: Self-presentation.
Homework: Start a business 

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