The inability of Apple to innovate

During the announcement of the new Mac Pro at WWDC 2013 Phil Schiller, Apple's senior vice president of marketing, said many memorable words:

It was a kind of response to an unexplained increase in cushion disgruntled critics, flooded their Internets "Apple's not the same", "When Stevie was not like this," and "Apple's innovation is no longer able to."

Of course, anyone watching over the events surrounding Apple in recent years, managed to develop immunity to the «Apple is no longer able to innovate." Even when Apple has once again change the order of the industry was startled critics skeptical:

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Especially funny are vysery sound when you look at the chronology of Apple innovation. This company is actually released so much of the revolutionary past 10 years that the last thing you can blame her - is the lack of innovation. But critics did not uymutsya. They stubbornly ignore history and facts over and over again shouting about the lack of innovation.

These "experts" predict forthcoming sunset vying Apple, drop off her crown technology innovator and a painful death.

If Apple does not announce a few months is nothing comparable in scale with the novelty of the first iPhone, it is a sign of neglect and imminent collapse? Nonsense, but many feel that way. These products do not come out every year, and that is why they are revolutionary. Appearing once they determine the path and the development of the whole industry in the next few years.

Between releases iPod and iPhone has been more than 5 years. Between the iPhone and iPad - 3 years. And then it took several months, and all the end Apple and innovation? Let us recall the words of Steve Jobs about what it means to catch the wave:

You know, everything happens slowly enough. Those new waves in technology - you can see them well before they come to you, and you need to choose your wave. If the decision is wrong, you will spend a lot of wasted energy, but even if the decision is correct, the wave is still gaining ground very slowly. It takes years.

Instant access to movies, instant shopping, TV on demand - more and more things are available instantly, but this is not enough. Many technology companies continue to improve current processes. In the US, Amazon is working on a delivery system that allows you to bring order to the customers home the day of purchase.

People are used to getting everything at once, expecting a similar rate, and from those who invents. But innovation - this is not something that comes quickly. It takes time to particles of a new and revolutionary, hovering in the air, gathered together.

Critics can not calm down even after the release of an innovative product. It is worth something to the apple logo to go behind the scenes, as he immediately predicting failure and super low sales.

What is the problem? It may be that Apple representatives did not just come out and say all that, on what products they are working at the moment and that they will release in the coming months?

Towards the end, we offer you a list of devices that Apple has released in the last 12 months:

• iPhone 5
• iPad mini
• iPad 4th generation
• Macbook Air with almost twice the increased battery life
• transfigured iMac

Apple is not the same?