SMM manager - course 57,000 rub. from Convert Monster, training 5 months, Date November 30, 2023.

Module 1. Fast start

3 lessons, 9 topics

Lesson 1. Modern SMM manager and SMM strategies
Lesson 2. How to make a successful case during training?
Lesson 3. Review and difference of audiences, promotion and strategies on VKontakte, Zen, Telegram, Inst*/Fb*, Tenchat, etc.

Module 2. Fragments of marketing for an SMM manager

2 lessons, 12 topics

Lesson 4. Target audience and product. Benefits, USP and product offer in SMM
Lesson 5. Competitive analysis in SMM

Artifacts:

Product and character map
Your Product Benefits and Content Analysis File
Analysis of content and benefits of competitors on social networks

Module 3. Content, content strategies and community management

10 lessons, 37 topics

Lesson 6. Content planning: rubricator and content plan
Lesson 7. Quickly search for content ideas: competitors, search queries, sources of inspiration
Lesson 8. Design for SMM manager. Services for non-designers
Lesson 9. Strategies and mechanics for running competitions on social networks
Lesson 10. Working with reviews and brand reputation

Lesson 11. Copywriting for SMM manager
Lesson 12. Algorithms for creating social media content: posts, stories, videos, reels, cards, articles
Lesson 13. Creation and algorithms for promoting vertical videos on VKontakte, TikTok/Yappy, Zen, Clips
Lesson 14. Effective content strategies and content warm-up funnels
Lesson 15. Community management: how to create a community of subscribers and brand advocates in SMM

Artifacts:

Categories and content plan for 2 weeks for social networks
25 ready-made publications for social networks: posts, videos, stories
Developed and launched a competition in one of the social networks
Strategy for creating a community brand from subscribers

Module 4. Business promotion on VKontakte

4 lessons, 15 topics

Lesson 16. Preparing the VKontakte community for promotion. TargetHunter Tools
Lesson 17. Features of VKontakte content
Lesson 18. Formulas for creating selling posts
Lesson 19. Newsletters and chatbots for VKontakte communities

Artifacts:

Community ready for promotion on VKontakte
Categories and content plan for publications for 2 weeks
Customized VKontakte chatbot

Module 5. Promotion and sales in Telegram

6 lessons, 30 topics

Lesson 20. Specifics of the Telegram platform and audience
Lesson 21. Setting up and designing a channel in Telegram
Lesson 22. How to create selling content for Telegram
Lesson 23. Seeding in Telegram: how to get traffic
Lesson 24. Bots for posts and competitions in Telegram
Lesson 25. Setting up and launching advertising in Telegram ADS

Artifacts:

Telegram account ready to receive traffic
Developed competition in Telegram
Crop plan for your product
3 connected bots for working in Telegram

Module 6. Promotion on Instagram* and Facebook*

4 lessons, 12 topics

Lesson 26. Creation and registration of a selling account on Instagram*
Lesson 27 Current tools for promoting projects on Instagram*: organic and paid methods
Lesson 28 Trends in working with bloggers on Instagram*. Advertising preparation and analytics
Lesson 29 Business promotion on Facebook*

Artifacts:

Registered accounts on Instagram* and Facebook*
Strategy for attracting subscribers and working with bloggers

Module 7. Content and targeted advertising Zen

4 lessons, 21 topics

Lesson 30. Advertising opportunities Zen
Lesson 31 Approaches to writing commercial articles for Zen
Lesson 32. Preparing to launch advertising in Zen
Lesson 33 Creation, optimization and analytics of advertising campaigns in Zen

Artifacts:

Zen Channel
Zen advertising account with connected Yandex. Metrica
Terms of reference for writing articles for a copywriter

Module 8. Targeted advertising on VKontakte

6 lessons, 23 topics

Lesson 34 Introduction to Targeted Advertising
Lesson 35. Overview and capabilities of the VKontakte advertising account
Lesson 36. Parsing with Target Hunter
Lesson 37 Planning and decomposition
Lesson 38 Copywriting and creatives
Lesson 39 Setting up an advertising campaign and launching

Artifacts:

Installed pixel on VKontakte
Advertising campaign on VKontakte
Report on sales and effectiveness of social networks in analytics systems

Module 9. Reports and analytics of SMM manager

1 lesson, 2 topics

Lesson 40. Reports and analytics of SMM manager

Artifacts:

Report and analytics files for launched advertising campaigns and promotions

Thesis – case

Artifacts:

A case that will sell your services on the market