“Stones in jewelry. Basic course." — rate 19,400 rub. from MSU, training 12 weeks. (3 months), Date: December 3, 2023.
Miscellaneous / / December 06, 2023
The course is designed for jewelry store salespeople and includes up-to-date knowledge of precious stones and other stones used in jewelry. The purpose of the course is to increase the level of knowledge of people involved in selling jewelry and give them answers to important buyer questions. The course helps to acquire the necessary knowledge for working with precious stones, inserts in jewelry, to increase the level of qualifications of personnel and the prestige of the store, to raise interest and confidence of the buyer and increase the level of sales, find answers to the most common questions of the buyer, avoid incorrect information that entails claims from buyer's side.
01.Introduction
Course objectives. How the course is structured
02.What is a gemstone
Stones in jewelry, jewelry inserts, semiprecious stones, colored stones
03. Properties of jewelry stones
Properties that determine value and their diagnostic significance
04. Sequence of working with stones:
Diagnostics – gemological examination – valuation
05.Natural, synthetic stones and imitations
Trade in synthetic stones and imitations
06. Refinement of stones
The most common types of refining of precious stones, stability of refining, prevalence, impact on cost
07.How to name a stone correctly
Documents regulating the name of stones. Trading terms
08.Basics of assessment: 4C
Trade classification – justification of market value. Using price lists
09.Color
Methods for determining color. Color assessment according to Russian specifications (GOST, STP) and Western systems
10.Cleanliness
What are inclusions? How inclusions are considered when assessing purity
11.Cut
Types of cut. Basic cutting elements. Cut shape and cut quality
12.Weight and size
Determination methods. Estimated weight. Features of price changes depending on weight
13.Diamond
14.Emerald
15.Sapphire
16.Ruby
17. Popular colored stones
18.Ornamental stones
19.Organogenic stones
20.Optical effects in some stones
21.Origin of stones
The most famous stone deposits
22.Jewelry
Precious metals and jewelry alloys. Types and styles. Design and fashion. Quality requirements. Trading Features
23.Market of precious stones and jewelry
Cost factors and the consumer. Providing information about gemstones to consumers
24. Seller's work practice. Successful Sales Techniques
25.Care of stones and products
Durability, care and cleaning
26. Legislation in the field of precious stones and precious metals
27.Final exam tests