“Academy of Business Leaders: Competitiveness in the Digital Reality” - course RUB 1,050,000. from MSU, training 24 weeks. (6 months), Date: December 2, 2023.

1 Digital technologies in business and technology as business

Digital economy as an economy of ultra-low transaction costs.
Digital transformation of the economy in Russia.
5G - modern trends.
Digital industry.
The digital twin is an integrator technology, technology is a development driver.
Artificial Intelligence - basic terms and modern trends.
VR as a platform for projects using digital technologies and an interface for Big Data.
Internet of Things and its impact on Industry 4.0 trends.
Methods and tools for systemic and digital transformation.
Cloud solutions.
Data driven solutions.
Analysis of specific situations - case studies. Round table to discuss the impact of the main technological areas of digitalization on economics and management.

2 Institutional shifts and value changes

Cultural codes of the digital economy.
Institutions, values ​​and trust as factors of long-term economic growth.
Prospective dynamics of values ​​in Russia.
Value changes in digital reality through the eyes of business, sports, and art leaders.
Regulatory regulation of the digital economy.
Electronic sovereignty and Internet regulation.
Regulation of Internet platforms.
Regulation of blockchain and cryptocurrencies.
Legal regime of data.
New objects of intellectual property rights.
LegalTech.
Analysis of specific situations - case studies.
Round table to discuss institutional shifts and value changes in the context of digitalization.

3 Business management

Growth forks (organic, investments, M&A, partnerships): all growth tools in 1 asset.
Growth forks (organic, investments, M&A, partnerships): work with startups. Mentor's lounge.
Business modeling in the context of digitalization, development of an ecosystem approach.
Analysis of Russian and foreign practices in the development of platform business models and ecosystems.
Modeling the value proposition.
Creating an ecosystem.
Evolution of principles and standards of corporate governance.
Working with the Board of Directors: a business game.
Digitalization of corporate governance processes: internal control and audit, risk management and information disclosure, decision support systems.
Online game “Decision making in the digital corporation of the future.” Investments in digital businesses.
Features of competition in the digital economy. Customer-centric marketing and sales models.
Omnichannel approach.
Neuromarketing.
Marketing strategy.
Transformation of the labor market in the digital era - realities and prospects.
New/non-standard forms of employment and features of personnel management in conditions of remote employment.
Digitalization of HR business processes: organizational design; automation and robotization of processes in the personnel management cycle.
Employer brand: formation features and risks in the digital space.
Demo of a digital HR product.
Analysis of specific situations - case studies.
An essay on a given topic.

4 Organizational cyber resilience

Key aspects of cybersecurity.
Sustainable activities of an organization in the face of cyber threats and legal regulation.
Cybersecurity of significant business events, identification of cybersecurity risks when developing a strategy.
Elements of effective cybersecurity, decision making and business resilience.
Estimation of cybersecurity costs, roles and responsibilities of specialists, products and solutions.
Analysis of specific situations - case studies.

5 Personal effectiveness of a leader

Individual assessment.
Analysis of personal characteristics.
Setting goals for a professional retraining program.
Individual work with a personal development coach.
Individual career counseling.
Design thinking.
Coaching management style.
Engaging leadership.
Talent management.
Economy of "stars".
Individual brand: features of formation and risks in the digital space.
Career growth in the context of digitalization.
Public performance.
Difficult negotiations.
Networking.

6 Project work: implementation by a group of a project based on the material of their organizations

Selecting a project topic: the problem facing the target organizations.
Work on solving a practical problem under the guidance of an expert from Moscow State University.
Analysis of best practices, search for solutions, protection.

Address

119991, Moscow, Leninskie Gory, building 1, building 46

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