“Managerial and technological innovations for business. Digital project management" - course 39,000 rubles. from MSU, training 12 weeks. (3 months), Date: December 5, 2023.
Miscellaneous / / December 06, 2023
The labor intensity of the program is 144 ac. hours
The goal of the program is to improve the skills of employees of various enterprises and organizations, government institutions, teachers, employees of higher and secondary vocational institutions education, students. The program was developed based on the requirements of professional standards for the competencies of a modern manager Internet projects, allows you to increase its efficiency in managing Internet projects, to study more deeply their stages development. In particular, it will help determine the business indicators of the project, study the basics of web design and interface design, technical aspects of developing web products, such as: website, portal, cloud solutions, taking into account the chosen methodology development.
1 Fundamentals of project management. Types of Internet projects: business card website, corporate website, online store, marketplace, portal.
1.1 Project management: characteristics, goals and resources. Life cycle.
1.2 Types of sites and Internet projects. Features of the development.
1.3 Development of Internet projects: stages, participants, scheduling according to the Gantt chart and basic documentation.
1.4 Planning tasks for work on a future IT project.
2 Business goals and objectives of an Internet project manager. Management methodology.
2.1 Roles and functions of the project manager and members of the IT working group. Time management: team management and rules for setting tasks.
2.2 The work of a project manager using the example of different companies. What qualities of a candidate do managers look for during an interview and what mistakes do most managers make when working.
2.3 Project management using methodologies: “Agile”, “Scrum”, “Kanban”, “Waterfall”. Using the example of IT projects.
3 Identification of the issue. Gathering requirements for project implementation. Selecting an IT solution for website development (functionality, design, output forms and business processes). Formation of technical specifications and technical specifications.
3.1 Negotiating with the customer: achieving the desired result and correct interpretation of requests.
3.2 Platforms for development: designers, CMS (content management systems). Their structure is considered.
3.3 The main functionality for the performance of various types of websites and cloud services.
4 Project cost. Marketing strategy for promoting an Internet product.
4.1 Basics of Internet marketing: channels for attracting customers. Developing a customer journey map and conducting customer development.
4.2 Unit-economy and construction of the product matrix. Development of MVP (minimum viable version).
4.3 Features of the sales funnel for an Internet project.
5 Website design creation. Convenient UI/UX. Specifics of communications when creating design in a project team.
5.1 Web design basics: colors, typography, proportions and accents. Structure of various types of web projects.
5.2 Psychophysiology of interface perception: colors, images, arrangement of elements, buttons, shapes, price.
5.3 Format for presenting information for mobile applications.
5.4 Estimation of labor costs and verification of the designer’s work. Text content for a future website page. Copywriting.
5.5 Template solutions for industry cases: medicine, education, retail.
6 Creation of front-end and back-end website. Specifics of communications when developing the functionality of an Internet product in a project team.
6.1 Interaction of the website with the server. Page layout and style: html, css, javascript in simple words.
6.2 Hosting and server. Website management. Transferring data through forms and other functionality. (GET, POST requests).
6.3 CMS setup. Integration with third-party services via API.
6.4 Estimating labor costs and checking the work of programmers. The importance of preliminary analytics in digital. Working with technically complex projects.
7 Project life cycle. Transfer of the website into commercial operation. Improvement and finalization of the website. Definition of KPIs for the project.
7.1 Determination of key points of the project. Testing and delivery of the project.
7.2 Key project metrics. Introduction to web analytics: “Yandex. Metrica and Google Analytics. Setting up goals in Yandex. Metrica and Google Analytics. UTM tags.
7.3 Nuances of development in industry cases: medicine, education, retail trade.
8 Toolkit for creating and maintaining Internet projects. Technology for writing technical specifications. Creation of technical specifications for design.
8.1 Overview of services for IT project managers: task trackers, interface prototyping, analysis of competitors’ websites.
8.2 Structure and types of technical assignments. What to consider when writing technical specifications.
8.3 Document flow. What to pay attention to.
9 Final qualifying work
10 Final certification - pass
Address
Moscow, Michurinsky prospect, no. 1, Research Institute of Mechanics, Moscow State University
Lomonosovsky Prospekt