Analytics for managers and business owners - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 06, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
Get acquainted with the content of the course and understand how to assess the situation in the company. Create, analyze and update a business model using the SWOT system. Determine the real goals and growth points of the company.
Competitor analysis
Learn to analyze competing companies in the digital environment, look for the true target audience of your products and determine the USP. You will be able to assess your place in the market, increase your brand awareness and find insights in the data.
Digital strategy
You will analyze the strategies of well-known digital companies and learn about effective promotion tools. You will understand whether your media plan meets the company’s goals and create a sales funnel.
Internal data analysis
You will understand what problems the Data Driven approach solves in the company. Explore digital analysis tools and learn how to monitor business targets. Evaluate the company's current marketing strategy and be able to suggest an upgrade.
Data-driven decision making
Get to know the Growth Hacking culture. Learn to hypothesize, experiment, and make decisions based on accurate data. Learn how to determine the needs and motives of clients.m
Sales audit
Learn how to define KPIs and evaluate performance and improve the efficiency of your sales department. Learn to analyze CRM data and segment your customer base.
Roadmap for business
You will understand the mechanics of implementing a Data Driven approach in a company and understand how to build Growth Hacking processes. Decide on a business analytics development strategy, create a checklist and roadmap for the coming year.
Final project. Implementation of analytics
You will receive a simulated case and or analyze your company's data. Assess the business model, competitors, marketing, sales department - and then propose a plan for implementing digital analytics tools.
Business analysis helps answer questions such as: how effectively work is being done and how to improve efficiency, what goals and performance indicators and how In this way, you need to track what business processes should be and what information technologies should support them, what operational risks exist and how to control.
Learn everything an entrepreneur needs to know and be able to do in the finances of his company!
The purpose of the course is to teach the practical skills necessary to perform the responsibilities of a business analyst position in a modern organization and develop skills, understanding and solutions to the tasks described in the BABOK Guide 3.0 of finding out business analysis information and interacting with stakeholders persons.