Tim Cook about the problems and future Apple

Along with a nomination for the title of "Man of the Year» TIME magazine published a summary compilation, which sheds light on some of the features character CEO of one of the largest corporations in the world, as well as talks about his attitude to the problems within the company and the future vision Apple. Though Cook and won, but to learn more about Apple led'll want many.

Tim Cook as his predecessor Steve Jobs does not tolerate antics and jokes, making an exception only in situations where it is necessary (for example, when dealing with journalists). Outside of the public, Tim ruthless and cold-blooded. He literally destroys the confusion and incompetence around.

"Qualities of a good manager is the ability to quickly address the key problems. Apple is working at a frantic pace, and in my experience big problems are rarely less than themselves. "

Cook also talked about the uncertainty that surrounded Apple in recent months. We are talking and falling prices of shares of the company, and the feeling that Apple is losing its position in the segment of mobile devices.

"I worked at Apple for 15 years, so Apple is not alien to me company. I'm not saying that all the events were predictable for us. They were a surprise. But these things always happen unexpectedly. "

TIME noted that Cook has not yet been shown to the world something innovative. All of the new products that the company released in 2012, is already in development before joining Cook as CEO. Tim recognizes this and says its intention to continue the tradition of Apple releasing products that extend and literally shake the market.

Now the challenge for Cook will be to find the right new market segment in which Apple will be able to come in and make another revolution.

In the web wandering and it continues to wander a lot of rumors, according to which this industry can become a TV. Confirms this, and Cook himself, calling the TV "area of ​​high interest" for the company.