Strategic management - course RUB 23,990. from Specialist, training 24 academic hours, date of May 15, 2023.
Miscellaneous / / December 05, 2023
Strategic management is a series of company actions to achieve long-term goals that allow the business to survive competition and thrive in any external environmental conditions. And the more unstable the conditions of this environment, the higher the company’s need for a clear strategy. So a crisis is the best time to develop a strategy!
Managers who know how to draw up long-term plans for the development of companies are very highly valued by employers. The website hh.ru has about 8,000 vacancies open for managers with salaries of 100,000 rubles and above. Strategic management, planning and management, as competencies, are required in every 3rd vacancy.
The “Specialist” training center course will give you the knowledge and skills necessary to understand the principles of strategic management. You will consider all facets and processes - from the formation to the execution of the enterprise strategy. A very important part of the course is the workshop: this is a cycle of solving business cases and a final practical task on developing and defending the company’s strategy. In this case, the preparation of a strategic plan will take place using the example of a “training company” - no risk for your business. The focus of the course is anti-crisis, so the acquired knowledge will help your company survive difficult times!
The course program provides for independent work (homework) and knowledge monitoring (testing).
After successful completion of the course, you receive prestigious documents from the Training Center “Specialist”, which confirm your professionalism and skills necessary for a manager.
- business owners;
- top management of companies;
- managers planning career growth.
Sign up for a new course at our training center! Become an expert in strategic management with our unique course!
You will learn:
- analyze the business landscape of the organization
- highlight the main stakeholders and their influence on the organization
- research and summarize the results of the company’s strategic analysis
- find, summarize and analyze diverse information necessary to develop and justify strategic decisions
- determine the main sources of the company’s competitiveness
- understand the process of forming the organization’s strategic goals, taking into account their priority
- have skills in using techniques and tools of strategic analysis, justification and selection of strategies
- understand the features of organizational change management
A talented practical teacher, business coach, facilitator, psychologist and certified coach for top managers and middle managers.
. Member of the National Federation of Professional Mentors and Coaches. MBA degree holder. Elena Aleksandrovna has been specializing in training managers at various levels for 15 years, using her wealth of experience for effective teaching.
More than 20 years of management experience. She worked as a director of development and sales in large international corporations. Current owner of a management consulting company. Adapted a number of HR management tools and techniques from European and American management to the Russian scale of values. He is the author of scripts, trainings, seminars on operational and strategic management, conducts active work in the field of conflict management, staff motivation and coaching approach in management sales.
Under the guidance of this knowledgeable teacher, you will gain the knowledge, skills and practical experience needed to succeed and build a brilliant career. Elena Aleksandrovna knows how to easily and clearly explain the most complex educational material, using successful visual examples from real work practice. The teacher conducts classes, involving each student in the educational process, organizing discussions and business games. Thanks to Elena Alexandrovna’s teaching talent and high professional competence, you will receive up-to-date knowledge and learn to apply it in a working environment.
Module 1. Strategic thinking as the basis for effective company management (4 ac. h.)
- What is strategy?
- Evolution of “Spiral Dynamics” values, is it worth being a “Turquoise Organization?”
- Building a strategic vision in the framework of the evolution of society’s values
- Vision and mission are the main tasks of a manager and the reasons for failures
- Analysis of missions of famous companies
- Workshop: “What color is my company”, creating a vision for reaching new “horizons”
Module 2. Types of strategies, tools for ensuring victory in the market (4 ac. h.)
- Corporate strategy
- Business unit strategy
- Global strategy
- Small business strategy
- Strategy for the digital world
- Political strategy
- McKinsey Matrix
- DPM Matrix
- Ansoff Matrix
- Practice: solving business cases
Module 3. Initial strategic components (4 ac. h.)
- external analysis, competitor analysis, consumer analysis, market analysis, environmental analysis
- factors of the company’s external environment, PEST analysis, analysis of the immediate environment, Porter-Matthews model, barriers to entry into the industry
sources of market information.
- analysis of key success factors
- value chain analysis, product analysis
- BCG method, production capacity analysis
- quality analysis, inventory analysis, workforce analysis
- analysis of organizational structure and corporate culture, risk analysis.
Module 4. Strategy development: identification of strategic alternatives and their evaluation (4 ac. h.)
- where we are going? Strategy of the scarlet or blue “ocean”
- building the company's goals, vision, mission
- types of missions, strategic goals, advantages of setting goals, SMART criteria when setting goals, tree of goals.
- Collins-Porras model
- mechanism for forming strategic alternatives
- Saaty method, choice of general strategy, scenario planning
- formalization of strategy, stages of developing the company’s strategic plan
- strategic maps, strategic goals and key performance indicators
Module 5. Implementation management and strategy implementation (4 ac. h.)
- Conditions for successful implementation of the strategy, reasons for failures in implementing the strategy
- Stages of the organizational change process
- Organizational change management, methods for implementing restructuring in an organization
- Managing resistance to organizational change, reasons for resistance to change
- Methods for overcoming resistance to change, strategy for organizational change.
- Supporting strategic organizational change
- Strategy development team, internal elements of team effectiveness, team roles, team leader of the strategic management process, types of behavior.
- Management decision making and coalition formation, Carnegie model
Module 6. Final practical work “Development of a company strategy” (4 ac. h.)
- Final practical work “Developing a company strategy”