Functions of modern marketing - free course from the Russian School of Management, training 3 days, date: December 2, 2023.
Miscellaneous / / December 05, 2023
Looking for new marketing tools to increase sales? Do you need algorithms for entering regional markets? Do you want to know how the distribution business will develop in modern conditions, and whether your loyalty programs work?
We invite you to the course “Functions of Modern Marketing”. With business experts from the Russian School of Management, you will analyze the algorithms for introducing a new product to the market and entering regional markets, learn manage brand distribution in sales channels, use marketing communications tools to promote the product, consider various tools for influencing the personnel of dealers, distributors and retail outlets, develop a plan for trade marketing activities and incentives shares
Organization of effective marketing in the company
• Marketing Basics. Market analysis, competitors, target audience segmentation.
• Marketing strategy. Market positioning.
• Online marketing tools.
• Social media marketing.
• Offline marketing tools.
• Media planning.
• The influence of marketing on the company's products.
• Organization of the marketing department. Positions, functionality, KPIs.
• Relationship between marketing and sales.
• Assessing marketing effectiveness.
Digital marketing. Overview of the main tools
• Contextual advertising.
• Geo-contextual advertising. Where is nophelet?
• YAN and KMS, programmatic. Show me loved ones.
• Targeted advertising on social networks. Who is interested in you?
• Messengers and auto funnels. Be careful - personal space!
• Video marketing. Cheaper and more convincing.
• Search engine optimization (SEO) and usability. Good site, correct site.
Modern assortment management technologies
• Assortment portfolio and assortment policy of the company.
• Assortment management: opportunities and mistakes.
• Category management. Competitive analysis and analysis of consumer preferences.
• Assortment matrix. Assortment analysis methods: ABC, XYZ analyses.
• Methods for assessing assortment development opportunities: BCG matrix and turnover matrix.
• Assortment development strategies. Matrix I. Ansoff. Positioning.
• Assessing the attractiveness of market segments. Product strategies.
• Product life cycle. Company pricing policy.
• Pricing models. Sensitivity and elasticity for the price.
• Implementation of pricing policy. Sales strategies.