19/12/2019
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Contextual advertising from scratch - free course from Skillbox, training, Date: November 26, 2023.
Miscellaneous / / December 05, 2023
For those who want to learn a new profession
Master contextual advertising from scratch. Learn to collect a semantic core and launch advertising campaigns. You can use the knowledge gained in an agency or as a freelancer.
Marketers
Learn the intricacies of creating advertising campaigns in Yandex. Direct and Google Ads. Learn to analyze the advertising campaign, optimize the budget and adjust rates. Expand your skills and qualify for higher income.
Business owners
Learn how to launch advertising campaigns yourself and get high-quality traffic. You will understand how to select specialists and give them clear technical specifications. Increase orders and sales and increase business profits.
Marketing Director at Site Factory, digital strategy consultant iConText Group
Specialist in building digital strategies (formed and implemented for the companies Ingate, Rookee, netPrint, Site Factory)
Lead performance marketer at Ingate. Over five years in the digital field, she gained experience in projects in the field of auto, e-commerce, b2b, entertainment, SAAS, education, real estate
Core expertise in digital strategy, performance marketing, web analytics and project management
Project management specialist (more than 15 successful Internet marketing projects in b2b and b2c, including: Ingate, Rookee, Stream Telecom, TTS, Laura, R-Motors, Sigma-Motors, netPrint, Factory sites)
Performance marketer (increased the number of targeted leads by 20% with a reduced budget; increased revenue from performance channels by 25% compared to the previous year without increasing the marketing budget)
Introduction to contextual advertising
You will learn what contextual advertising is, why it is needed, what skills and competencies are needed for a contextual advertising specialist, and how to grow into a manager.
Operating principles of contextual advertising systems
You will understand how search advertising works in Yandex. Direct and Google Ads. You will understand auctions, types of traffic and consider the main indicators that a contextologist works with.
Collection of the semantic core
You will understand how to assemble a semantic core and select key phrases for search engine promotion and online campaigns. Learn to expand, develop and cluster the semantic core.
Planning an advertising campaign
You will learn how to conduct an interview with a customer and determine the KPI of an advertising campaign. You will analyze the optimal tools and targeting to achieve it. Estimate the volume of traffic and create a media plan for your advertising campaign.
Preparation of texts and creatives for advertisements
Learn to identify target audiences, form a USP, identify and analyze the customer’s competitors. You can create ads with text and images in accordance with Yandex requirements. Direct and Google Ads.
Setting up web analytics systems
Get acquainted with the Yandex interfaces. Metrics and Google Analytics, create your own reports, learn how to work with goals and segments.
Creation of advertising campaigns in Yandex. Direct. Part 1
You will learn all the nuances of working in Yandex. Direct. You will be able to create an account and navigate through the settings of your advertising account and its functions. You will understand managing bids and generating UTM tags.
Creation of advertising campaigns in Yandex. Direct. Part 2
Create search and network campaigns in Yandex. Direct and get acquainted with the possibilities of Direct. Commander. You will understand retargeting and audiences.
Creating advertising campaigns in Google Ads
Learn to work with the Google Ads advertising account interface. Master retargeting, setting up conversions, managing bids, and creating UTM tags. Create Google Ads search and network campaigns and get to know the Ads Editor.
Maintaining, analyzing and optimizing an advertising campaign
You will learn how to analyze an advertising campaign according to all the main parameters, and you will understand what indicators are important to monitor on an ongoing basis. You will be able to optimize budgets and rates based on the results of the analysis.
Building reports in Excel
You will understand how to create analytical reports in Excel. You will understand how to collect data into pivot tables, work with formulas for text and dates, search using the VLOOKUP function and summarize individual values using SUMIFS. Learn to build graphs.
Case. Preparing a search advertising campaign for launch
Consider in practice the preparation of an advertising campaign - from planning and analysis of the customer’s brief to uploading to sites in Direct. Commander and Ads Editor.
How to start a career in contextual advertising
Get tips on how to start a career in contextual advertising.
Final project. Advertising campaigns in Yandex. Direct and Google Ads
You will create a semantic core, write media plans, and come up with advertisements. Present your project to the experts - you can choose your own website or one of those offered by Skillbox for promotion.
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Anonymous3695004
30.01.2023 G.
Review
Training at Skillbox
Advantages: Convenience. Disadvantages: None Hello, I recently completed my training at Skillbox in the Contextual Advertising course from scratch. I liked the fact that the lessons are recorded and can be watched at any convenient time. There is a summary for each lesson. At the end of each module you can ask a question to the curator. I didn't find any cons. I would like to thank my curator Yaroslav Egorov. I really like him...
E
elenasemisokha
07.07.2022 G.
Review
I recommend studying the Contextual Advertising course from Skillbox
Advantages: Informative, great curators, convenient, telegram chat assistant, expectations justified. Disadvantages: None noticed. I doubted for a long time whether it was worth buying an expensive course. I was looking for alternative, free options. I couldn’t find it((I decided to buy the course and didn’t regret it. The course “Contextual Advertising from Scratch” really turned out to be what I needed. Detailed, clear, concise, informative, easy...
S
ser push
20.07.2022 G.
Review
I completed the course “Contextual Advertising from Scratch” and gained a good skill in setting up advertising and am already using it!
Advantages: Practicality. Balanced supply, no water. Good job curators! Disadvantages: The speaker does not clarify all the nuances; you have to look for answers and ask the curator. The course on contextual advertising from Skilbox is very well structured. Everything is to the point, a lot of practice, you immediately see what and where you try, the work with the curator is well established, they don’t let you get stuck in the problem, it’s good and b...
Mr Bas
26.01.2023 G.
Review
Excellent course "Contextual advertising from scratch"
Advantages: a set of additional courses, teachers, curators, course content. Disadvantages: After updating the course, the section “Setting up an advertising campaign in google ads” was removed. I took the course “Contextual advertising from scratch.” All video lessons are in good quality, nice teachers. The course is enough to launch an advertising campaign on your own. (during the course I launched an advertisement with...
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sv-sent
24.10.2019 G.
Review
They deceive you when selling the course, the reality does not correspond to reality. Disappointed
Advantages: a good module about the semantic core. Disadvantages: deception of customers, superficial program, lack of practice in the advertising account. Skillbox has no problems with marketing, everything is very beautiful and well written. But (!) the course sold does not correspond to the advertisement at all. I took a course on contextual advertising. 1. The advertisement talks about 3 months of training. Training program with...
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