Director of Sales. Advanced training - course RUB 63,900. from Moscow Business School, training 40 academic hours, Date: February 12, 2024.
Miscellaneous / / December 05, 2023
Business coach, consultant. Expert practitioner in the field of comprehensive business development, increasing sales and profits. Speaker at industry conferences.
Expert in the field of professional communications. Developer and presenter of training programs on negotiation technologies and personnel management, author of books.
Candidate of Economic Sciences, Associate Professor, Marketing Consultant, Business Trainer.
Professional experience
20 years in various industries: industry and FMCG market. Of these, 9 years as a top manager of large companies
AgrosEko LLC, Director of Marketing and Development
Rusimport Group of Companies, Marketing Director
Consulting agency "Innov Marketing", director, expert in assessing innovative projects
Professional competencies
Strategic Marketing
Operational Marketing
Sales management
Organization of development and launch of a new product on the market
Advertising and promotion: management and performance evaluation
Clients
OJSC "Nord-West", GC "Rusnanotechnology", OJSC "Novomet", OJSC "Intermedservice", GC "Autodealer", Aeroflot, Re100, Johnson & Johnson company, OJSC "United Confectioners", Kaspersky Lab, OJSC "Salavatnefteorgsintez", LLC "YIT - Elmek" (Finland), OJSC "TATles", OJSC "Leningrad Northern Plant", Chrysotile Association, OJSC "Tatprof", OJSC "Kupol", Motorola company, company ASCENT (Switzerland), OJSC VimpelCom, ANO Center for Promotion of Foreign Economic Activity, NormanVS LLC, Peshta LLC, Nauka LLC, Volgatelecom OJSC, Rostelecom OJSC, Sierra LLC, SM Pharma and others
Teaching activities
Academy of National Economy under the Government of the Russian Federation, Associate Professor, Faculty of Innovative and Technological Business
MBA, Faculty of Innovation Management
School of Managers "Arsenal", strategic marketing
MIRBIS, Marketing MBA
Performances, publications and achievements
Author of more than 30 publications in the journals “Marketing and Marketing Research in Russia”, “Management” sales", "Compass of industrial restructuring", "Innovations", The AngelInvestor, "Russian entrepreneurship"
Speaker at international specialized conferences at the invitation of the Russian Marketing Association and the Grebennikov publishing house: “Marketing and marketing research in Russia”, “Management sales"
Winner of the competition “Best Marketing Project of the Year” of the Russian Marketing Association
Author of educational and methodological complexes at the Academy of National Economy under the Government of the Russian Federation on the courses “Marketing aspects of the analysis of innovative projects”, “Introduction and promotion of a new product to the market”
Author of the book “Innovative Product: Marketing Tools”, Delo Publishing House, 2009
Author of the book “Development of a comprehensive program for bringing a new product to market”, LAP LambertAP, Germany, 2011
Education
2011 — Russian Academy of National Economy and Public Administration under the President of the Russian Federation, defense of a dissertation on the topic “Development of a comprehensive program for the launch of an innovative product”
2008 - International Academy of Management and Technology (Internationale Akademie fur Management und Technologie e. V., Dusseldorf, Bundesrepublik Deutschland), internship in Germany and the Netherlands on the topic “Innovation management system in Germany and the Netherlands. Technoparks as a tool to support innovation activities"
2007 — The status of The Certified Trainer University of Pennsylvania PennState
2000–2001 — School of Practical Marketing, Academy of National Economy under the Government of the Russian Federation, marketing
2003–2004 — All-Russian Academy of Foreign Trade, international economist
1985–1990 — State Technical University, programmer
Day 1
Marketing for sales managers. From company strategy to sales strategy
Workshop: Case “Causes and ways to eliminate poor sales of individual products and categories”
Exercise “Analysis of the product portfolio and sales channels: product-market matrix”
Exercise “Assessing the effectiveness of a sales promotion”
Workshops: “Drawing up portraits of B2B and B2C target clients of the company”
“Identification of purchase incentives for each customer group”
Workshops: “Audit of the current state of your client base”
“Identifying the capabilities of the client base to achieve the company’s goals”
Workshops: “Analysis of the causes of customer churn at each stage of the sales funnel, ways to eliminate them”
“Methods for increasing the average bill for different customer groups”
Workshops: Exercise “Calculation of market capacity. Making a sales forecast"
Business game “Sales Forecasting”
Workshops: Building a “road map”
Analysis of cases on organizing a planning system at an enterprise
Solving cases on the functional organization of the sales department
Case solution for process innovation
Self-assessment of the type of organizational culture
Practicing the Meeting Rhithm method of conducting meetings
Workshop is a business game. Case solution
Modeling a material incentive system based on a case
Group task “Modeling a complex of non-material motivation”
Workshop - video analysis. Working with participants' situations. Practical recommendations. Group task (optional)
Today, heads of commercial departments, be it a department dealing only with marketing or only sales, or a large division combining both of these functions, lacks systematization of individual skills and competencies. In particular, marketing professionals must be well versed in the responsibilities of sales professionals and vice versa. Only by using an integrated approach can you achieve effective work in today's competitive environment. Marketing and sales are one of the most important keys to the success of almost any business. Qualified specialists in this area are always in demand on the labor market. Professionals with serious competence in the field of marketing and sales always have little opportunity to manage companies and create their own business. Moscow Business School offers an MBA Marketing and Sales program, the goal of which is to prepare executives and managers who can work in both marketing and sales. This program will help you improve your knowledge and skills, apply modern effective techniques and quickly solve problems.
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The program is aimed at studying, analyzing and practical application of the current requirements of Federal Law No. 44-FZ “On the procurement of goods, works, services for state and municipal needs", Federal Law No. 223-FZ "On the procurement of goods, works, services of certain types legal entities", Resolutions of the Government of the Russian Federation, a wide range of regulatory documentation, recommendations of the Ministry of Economic Development, general practice FAS and courts. By attending the seminar, you will be able to analyze practical situations, study cases related to controversial and controversial circumstances of procurement activities, get acquainted with judicial practice and develop algorithms for effective implementation procurement
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