“Fashion business: a new reality. Intensive" - course 125,000 rub. from MSU, training 8 weeks. (2 months), Date: November 15, 2023.
Miscellaneous / / December 05, 2023
The program “Fashion Business: New Reality” answers the question: how to work in the fashion and style industry today. A wide range of special disciplines allows those who are just starting their fashion business to form a holistic view of the industry. Classes are conducted by owners and managers of enterprises, our partners from the Moscow Government, Soyuzlegprom, and the Russian Union of Industrialists and entrepreneurs, which allows listeners to get first-hand information about the fashion business in Russian, international and local markets. There are no analogues to this program in the domestic educational market in the field of fashion education. The main objective of the program is to give students the opportunity to communicate, collaborate and exchange experiences with fashion industry leaders. Final classes in individual disciplines are held in the format of round tables with invited participants, including graduates of the MBA - Industry program.
The Center for Creative Industries was created in 2006 at Moscow University as part of the Innovation educational project as a structure that allows you to introduce the latest forms of business education in the field of fashion and art. Over the course of fifteen years, the Center for Creative Industries has trained more than a thousand specialists - now successful entrepreneurs, PR managers, designers, gallerists, curators of exhibition projects, brand managers, fashion journalists and stylists.
The target audience
- Top and middle managers of the organization
- Owners of their own business
- Those who plan to open their own business
Program results
- Improving business efficiency
- Personal growth
Business environment
Fashion business infrastructure in Russia. State support measures for the fashion industry
Fashion retail. Sales channel analysis
Organization of work of the representative office. B2B market
Legal environment of fashion business
Professional disciplines
E-commerce: channels and methods of promotion
Digital business tools (VK, WB, Yandex)
Digital marketing and CRM
Commercial merchandising
Launch of a new brand on the Russian market
Materials Science. Certification. Marking
Master classes and trainings
Master classes for fashion industry enterprises (design, production, retail)
Address
Moscow, Lomonosovsky pr-t, 27, k4, sector G, room. G-355
Lomonosovsky Prospekt