announced during the presentation of Apple September 1 music social network Ping became popular in just the first few days. It is worth noting that it users, update your iTunes Player to version 10, can communicate with each other and see who and what song downloads, buys and listens to (the Apple hopes that this will contribute to more active sales of music in the iTunes App Store).
However, as it turned out, not all users of the media player are glad to innovation, and many would be happy to have refused to "impose" their social network. To do so, as it turned out, very simple, and the corresponding results in the user manual Cult of Mac.
To do this, should do the following. In iTunes, go the iTunes Store. In the upper right corner of the navigation bar, the user will see your ID. It is necessary to move the mouse cursor, and the drop-down box, select the «Account» ( «Account"). At this stage, you may have to enter your password in iTunes.
Somewhere in the middle of the page the user account you will see the phrase «Ping: ON" and the option "enable" and "disable". Without a twinge of conscience need to press the shutdown of service.
iTunes will prompt the system to disable Ping confirmation warning permanently remove this user from the new social network account. In this case, also should go to the end, and confirm the deletion of the account in Ping.