Behavioral marketing - course 94,500 rub. from HSE, training 1.5 months, Date: May 23, 2023.
Miscellaneous / / December 05, 2023
Additional professional education programs are practice-oriented and allow you to develop in a shorter period of time (from several weeks to two years) acquire a new profession, acquire current professional and managerial competencies or expand your knowledge in a particular subject areas.
The following are allowed to master additional professional programs:
- Persons with secondary vocational and (or) higher education;
- Persons receiving secondary vocational and (or) higher education.
Learning Objectives
1 Move to a new level of professional development
2 Meet the rapidly changing demands of the market and social environment
3 Become a successful business manager
4 Satisfy educational needs in various fields of economics, science, culture and art
Further education programs
Advanced training programs
Increasing professional level within the framework of existing qualifications and (or) improving and (or) obtaining new competence necessary for professional activities
- From 16 academic hours
- Certificate of advanced training
- For persons who have (or are completing) higher or secondary vocational education
Professional retraining programs
To obtain the competencies necessary to perform a new type of professional activity
- From 250 academic hours
- Diploma of professional retraining, with the right to conduct new professional activities
- For persons who have (or are completing) higher or secondary vocational education
Professional retraining programs to obtain additional qualifications
- For persons who have or are receiving higher or secondary vocational education and at least 3 years of work experience in a managerial position
Professional retraining programs to obtain additional qualifications in the field of management “Master of Business Administration” (MBA - Master of Business Administration)", including for senior managers (EMBA - Executive Master of Business Administration)
- From 2040 academic hours
- Diploma of professional retraining, with additional qualification “Master of Business Administration”
Professional retraining programs to obtain additional qualifications in a specific professional field "Master in...", including for senior managers (Executive Master in…)
- From 2040 academic hours
- Diploma of professional retraining, with additional qualifications
Doctor of... programs
Professional retraining programs to obtain additional qualifications for professional degrees, in particular Doctor business administration (DBA - Doctor of Business Administration), Doctor of Law (Doctor of Law), Doctor of Education (Doctor of Education) and others degrees
- From 2040 academic hours
- Diploma of professional retraining, awarding a professional degree
- For persons with higher professional education and at least 5 years of work experience in a managerial position
Leading specialist, O.O.O. Neurotrend.
Neurophysiologist, Ph.D., Ph.D., psychologist-psychotherapist (certificates in 9 branches of psychotherapy). He works in the company as a leading specialist, is engaged in the development of psychophysiological approaches to diagnosing the emotional state, studying electrophysiological correlates of memorizing audiovisual content, analysis of non-verbal behavior for diagnosing psychophysiological conditions, profiling and psychographics. For more than 5 years he has been teaching the course “Neuromarketing” at Moscow State University (Faculty of Economics, Faculty of Biology, Biotechnology), MGIMO, National Research University Higher School of Economics, Moscow School of Cinema (Moscow Film School, Production Faculty)
Expertise areas:
Neuromarketing,
Nonverbal diagnostics,
Psychographics and profiling.
Disciplines taught:
Neuromarketing,
Psychophysiology.
Publications:
110 scientific publications and 3 patents, 8 of them on neuromarketing topics.
Director: Institute of Cognitive Neurosciences
Center Director: Institute for Cognitive Neuroscience/Center for Neuroeconomics and Cognitive Research
Head of the Academic Council of the educational program: Cognitive sciences and technologies: from neuron to cognition
She started working at the Higher School of Economics in 2013.
Scientific and teaching experience: 8 years.
Education, academic degrees
2004 PhD: dissertation topic: ‘Sensory intelligence’ in the auditory cortex: brain responses to native and non-native phonetic stimuli Dissertation
1994 Specialty: St. Petersburg State University, specialty “Physiology”, qualification “biologist-biophysicist”
Achievements and awards
Certificate of Honor from the Higher School of Economics (September 2021)
Winner of the "Golden HSE" award - 2019 in the category Achievements in Science
Bonus for publication in an international peer-reviewed scientific publication (2020-2021, 2019-2020, 2017-2019)
Bonus for regular publications in international peer-reviewed scientific publications (2021-2026)
Bonus for an article in a foreign peer-reviewed journal (2015-2017)
Powers/Responsibilities
Center Director
I. Neuromarketing and consumer models
Basic principles of neuroeconomics and neurobiology
Neuromarketing research: methodology and methods
Neurophysiology of the human brain
Profiling in neuromarketing research
Establishing contacts. Formation of consumer opinions. How to help someone remember
Neuromarketing successful cases
Shopper marketing
II. Behavioral economics and human mental processes
Basic principles of behavioral economics
From consumer behavior to customer experience analysis
Models of consumer behavior
Development of a consumer behavior management program (workshop)
st. Shabolovka, 28/11, bldg. 2, room 2201, 2202, 2204
Professional retraining (646 hours). The Marketing Management program is accredited. Basic professional retraining course in marketing in online format. Combines theoretical and expert models in the field of marketing with best practices and know-how of companies. Format - online. Digital twin of the current Marketing Technologies program.
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During the lesson, Artyom Kashekhlebov, co-founder of the SENSESAY agency and brandologist at the PINKMAN studio, will tell you in which industries brand managers are needed, how much they are paid and how you can develop in this profession. You will learn what role brand strategy plays in business development, and examine examples of good and bad brand marketing.
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