Practical Internet Marketing 3.0 - course 55,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 3 months, Date: March 28, 2023.
Miscellaneous / / December 05, 2023
The program will teach you:
- draw up a step-by-step strategy for promoting the project
- identify the target audience and create the right proposals for it
- analyze competitors in the digital space
- effectively manage promotion channels (understand exactly where to invest resources and budgets)
- understand the specifics of the main advertising channels
- analyze the effectiveness of the advertising campaign
- choose the right contractors
- set up contextual advertising
- set up targeted advertising on social networks
- create website prototypes on the Tilda platform
- carry out basic SEO optimization of the site
- create a semantic core for contextual advertising and SEO
- draw up media plans to predict the results of advertising campaigns
- determine which website elements affect the final conversion
After completing the course, you:
- you will gain unique knowledge and practical skills in the field of Internet marketing that are difficult to obtain on your own;
- learn to make informed decisions about using channels to promote your website and understand where it is better to invest budgets and other resources;
- learn how to identify your target audience and target them specifically;
- learn to analyze the effectiveness of an advertising campaign at each stage of its implementation;
- you will be able to effectively select contractors and correctly assess the cost of relevant services on the market;
- You can create a resume with our help and have a high probability of getting a well-paid job in digital
Benefits of studying under the program
- Certificate from a prestigious economic university in Russia;
- Communication with business practitioners to exchange experience and partnership, participation in master classes;
- Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
- Discount system;
- A flexible lesson schedule allows you to study even taking into account business trips and busy work.
How to proceed
Requirements for students
Persons with secondary vocational and/or higher education are allowed to complete the program
Documents for admission
Copy of education diploma with attachment
Passport: 1 spread (photo), 2 spread (registration)
Certificate of marriage/divorce (if the surname in the passport and diploma is different)
SNILS
Fundamentals and trends of Digital marketing 2022, strategy formation (4 hours)
Analysis of competition in the digital environment and development of USP using the 4U formula (4 hours)
SEO website optimization and organic traffic generation (4 hours)
Contextual advertising in Yandex. Direct (4 hours)
Contextual advertising in other offices (4 hours)
Basics of SMM, principles of running VKontakte communities (4 hours)
Principles of creating content for B2B and B2C (4 hours)
Setting up advertising on social networks (4 hours)
Media planning, CRM, Call tracking (4 hours)
Building a control and management system for a Digital project (4 hours)
Presentations of final projects and business consulting (8 hours)