Effective management of a fitness club: practice and action - course 35,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 1 month, Date: December 2, 2023.

Greetings from the program director. Effective Fitness Club Management: Practice and Action

"I am a specialist with 20 years of experience in business. All my knowledge was gained in a real business environment as a result of managing my own enterprise. I am constantly learning and improving so that my proprietary programs are always relevant and as effective as possible for business. Managing a fitness club is not an easy task, especially considering today's highly competitive sports market. In order for a business to generate income even in difficult times of crisis, it is important to understand all the subtleties and nuances of management activities, understand the main directions of successful functioning of fitness centers, be able to attract and retain clients. Our course is designed specifically for those who strive to build a successful business for the long term. As part of the course, you will learn how to manage employees, budgets, key marketing tools for business development, and develop strategies for attracting customers and increasing profits. During the learning process, you will be able to constantly consult with teachers, analyzing the theoretical and practical parts of the classes down to the smallest detail."

Karyagina Marina

"Based on personal experience, I have collected the main tools for successfully managing a fitness center and foresaw the main problems that await a newly appointed manager or planning to become one. This experience is collected from the opening and management of 7 Start-up projects of fitness clubs and sports and entertainment centers, as well as consulting on management issues. At the intensive you will not hear information about modern trends, market reviews or why a fitness club needs a brand, here are the steps and understanding of where to focus efforts from the position of a club manager to achieve result."

Rodionov Stanislav

After completing the training, you will be able to answer the questions that now haunt you:

• How to attract and retain clients in a fitness club?
• How to motivate staff and develop a transparent payment system?
• How to build a sales department?
• What should a manager do first if you have just taken office?
• How to organize and hold an event in a fitness club?
• How to launch new programs?
• How to create a marketing plan for a fitness club?
• How to choose a marketer for a fitness club?
• Should I work with a marketing agency or hire a marketer on staff?
• How to objectively evaluate the work of a gym?
• What indicators are used to evaluate staff?
• How can a manager build time management in order to keep up with everything (the quintessence of time management), etc.?
• Corporate training and consultations on opening fitness studios are available.

Benefits of studying under the program

• Diploma from a prestigious economic university in Russia;
• Communication with business practitioners to exchange experience and partnership, participation in master classes;
• Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
• System of discounts and step-by-step payment for training;
• A flexible lesson schedule allows you to study even taking into account business trips and busy work;
• Studying in the center of Moscow: walking distance from Serpukhovskaya metro station and Paveletskaya metro station.

How to proceed

Requirements for students
Persons with secondary vocational and/or higher education are allowed to complete the program

Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
Passport: 1 spread (photo), 2 spread (registration)
SNILS

R

Rodionov Stanislav

2

course

Business consultant, Ph.D., certified manager of the FPA School of Fitness Professionals, certified personal fitness trainer of the FPA Fitness Professionals Association. Candidate Master of Sports.

Block 1. Management (6 hours)
Block 2. Marketing (6 hours)
Block 3. Personnel management (10 hours)
Block 4. Sales (10 hours)
Block 5. Jurisprudence (4 hours)
Block 6. Efficiency and Leadership (6 hours)
Block 7. Finance (4 hours)
Block 8. Career (6 hours)