Analytics and ASO of mobile applications - course 1990 rub. from Stepik, training 1 month, date December 2, 2023.

Here is a course on analytics and ASO of mobile applications. This is part of a large course on product marketing in mobile from the Appbooster agency. Here we talk about the basic concepts of mobile marketing, introduce the unit economics framework and explain how to properly set up ASO.

What does the course consist of:
Module 1. Product packaging 
We'll talk about positioning and the product value hypothesis, show you how to find your product/market fit, and understand product frameworks. You will learn what CJM is and what working app monetization models exist.
Module 2. Product metrics and economics of mobile applications
Understanding metrics, the ability to use them and interpret indicators are important components of the skill set of a mobile product marketer. You will learn the basics of unit economics, learn how to conduct A/B testing, and learn how to put forward hypotheses. All this will provide the basis for moving on to the next stage of work on the application - analytics.
Module 3. Analytics and trackers

The main module for those who are used to making decisions based on data. Let's introduce the main analytical and tracking services for applications, and explain what their fundamental difference is. After that, we will show you how to properly configure services to work correctly with applications.
Module 4. App Store Optimization (ASO)
This module will help you dive into the topic of ASO so that your application is better found and downloaded in stores. We will share our experience in setting up text and graphic optimization, show you how to conduct A/B tests of hypotheses and calculate the effectiveness of the work done.
For any questions, write to [email protected].

Appbooster is one of the best mobile marketing agencies in Russia and the CIS according to Ruward. We promote applications of international and federal brands, as well as projects of independent teams and promising startups...