Digital strategy - course RUB 59,309. from Skillbox, training 3 months, Date: December 5, 2023.

Dive into Digital Strategy
Learn to map a comprehensive project vision and formulate project goals. Understands how to set goals using OKR and SMART methods.

Market analysis and audience research
You will understand how to segment the audience and client base and build the correct positioning of the company. Learn how to create a portrait of your target audience.

Market analysis and competitor research
Learn the difference between quantitative and qualitative research. You will understand what capacity and market share are and be able to determine them. You will understand how to identify key competitors and learn how to analyze them correctly.

Value Proposition
You will understand what positioning and the brand pyramid are. Learn what factors influence brand trust (RTB). Learn the difference between RTB and USP. Learn to look for customer pain points, formulate insights, and build brand positioning hypotheses.

Customer Development
Get acquainted with the Cust dev methodology and find out what stages it consists of. Learn to conduct interviews, receive feedback from users and analyze it. You will understand how to write scripts and scripts for interviews.

Interaction with the target audience
Learn to build and use a Customer Journey Map (CJM) to understand the path a customer takes before purchasing a product and what problems they encounter. Learn how to segment and survey your target audience using JTBD research. You will understand how to set goals for advertising campaigns and correctly determine KPIs.

Generating ideas and testing hypotheses
Master brainstorming methods and learn how to test hypotheses. Get acquainted with the Growth Hacking technique and understand why it contributes to business growth. Learn what pirate metrics are and when you should monitor them.

Media planning
Learn to work with contextual, display, audio, video and targeted advertising. You will learn how to plan email and SMS campaigns, manage your reputation, understand search engine optimization, and collaborate with the media and opinion leaders.

Launching a strategy and monitoring results
Learn to delegate tasks and projects to contractors, freelancers and in-house teams. You will understand how to motivate and control a team. Learn how to track KPIs and adjust your strategy.

Graduation project. Creating a digital strategy
You will develop a strategy, a plan for its implementation in the company’s business processes and write proposals for the development of the project. You will be able to work on a client or your own project.