Identity designer - course RUB 158,400. from Contented, training 18 months, Date December 1, 2023.

Module 1 - Preparation for the profession

You will learn the basics of design, get acquainted with the basic concepts, principles and tools of designers. Learn to apply knowledge in practice - from preparing layouts to a multi-screen mobile application

• Design Basics
  Composition, typography, model grids and responsiveness. You will study the base and learn how to use it in graphical tools
• Figma
  Learn to assemble prototypes of websites and mobile applications
• Photoshop
  Master the basics and learn how to create graphics from banners for social networks to collages and posters
• Illustrator
  Immerse yourself in vector graphics, learn how to design print layouts and create illustrations

Module 2 - Basics of the profession

Dive step-by-step into 3 design specializations. Go deeper into each and master its basic principles, work out key tasks in practice. This approach will allow you to understand which direction is closer to you and is better suited for working on your first graduation project.

• Advertising Key Visual
  Learn to analyze a brand book and create key visuals based on it for various formats and media
• Form style
  Go deeper into developing a brand concept, do a competitor analysis, create your own concept based on the briefing and defend it
• Package design
  Learn the intricacies of working with different materials, learn about buyer psychology and learn how to develop design lines based on volume and taste
• Landing page design
  Learn to develop desktop and mobile versions of websites. Practice defending your design concept

Module 3 - Specialization

Under the guidance of a mentor, you will complete your first graduation project based on a real customer brief. Specialization - your choice: identity, packaging design or promotional website design

• Identity
  Master all stages of identity creation: from creative ideas and brand strategy to presentation of the solution to the customer
• Package design
  Develop a full line of packaging of various shapes and sizes
• Promo sites
  You will go all the way to developing a landing page design: from forming a structure and searching for a style to screen layout, testing and analytics

Module 4 - Layout and Typography

You'll learn a new tool, learn about the history of fonts, and learn how to work with them. Consolidate your knowledge by completing practical tasks: designing a catalog or booklet, starting to create your own font, drawing a series of posters

• Indesign
  Master the most popular layout program. Learn to typeset large text blocks and create complex presentations
• Font design
  Study the history of fonts and learn the intricacies of working with different fonts. Using the Glyphus program you will develop your own font
• Typography
  Learn to work with fonts to solve a problem: from a font for packaging design to a combination of fonts in a brand identity

Module 5 - Animation and 3d

You will master the basic tools for creating 2D and 3D animation, learn how to create graphic primitives, work with plugins, rendering, and post-processing. Master working with typography in 2D and 3D and learn the features of working with physics in Cinema 4D

• After effects
  Master the principles of working in the program and be able to animate finished content
• Cinema 4d
  Develop skills in working with program plugins to use ready-made models
• Kinetic typography
  Learn to bring text to life using 2D and 3D typography tools
• Working with the physics of hard and soft bodies
  Using specified conditions, create a composition from the interaction of several animated objects

Module 6 - Specialization

Enrich your portfolio with another serious work. Put your new knowledge and skills into practice. Perform more complex tasks. Learn to better formulate technical specifications for designers from related fields if you want to become an art director 

• Identity
  Master all stages of identity creation: from creative ideas and brand strategy to presentation of the solution to the customer
• Package design
  Develop a full line of packaging of various shapes and sizes
• Promo sites
  You will go all the way to developing a landing page design: from forming a structure and searching for a style to screen layout, testing and analytics