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Advertising photography - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
You will understand what advertising photography is, what trends and trends exist in this area.
Actors in the field of advertising photography
Find out how participants interact during the creation of advertising. Learn the responsibilities of the client, advertising agency, production studio, producer, stylist and photographer.
Light in advertising photography
Get acquainted with the features of constructing lighting schemes for an advertising photograph.
Advertising photography in portrait genre
You will learn how to select models, work with them and effectively use their potential. You will understand how to get the right emotions in the frame, build mise-en-scène and lighting.
Object shooting
Learn to take a photo of an object, create an artistic image and build a complex composition.
Creative image shooting
Learn how to create new images and combine different visual tools. Learn to use non-standard methods in shooting.
Fashion shooting
Learn the main types of shooting for fashion brands: lookbook, catalog, image. You will learn how to work with a model, makeup artist and stylist on set.
Lifestyle advertising campaign
Learn to take live staged photos. You will learn how to create an atmosphere, choose a location and a lighting scheme.
Trends in advertising photo processing
You will learn how to prepare source materials, where to look for a retoucher and how to draw up technical specifications for image processing.
Creating a portfolio and searching for orders
You will put together a competitive portfolio and learn how to properly present yourself to find clients.
Producing and Communications
Find out how the preparation for filming goes. Learn to work in a team, communicate with clients and models, work on mistakes and motivate yourself.
Legal aspects
Learn copyright law. You will understand what terms in the contract to pay attention to first.
Graduation project. Advertising shooting for a customer
You will conduct an advertising shoot. You will independently go through all the stages of creating a photograph: from client briefing to image processing.
During the course you will become familiar with modern trends in photographing people. You will gain skills in studio portraiture and natural light portraiture. You will learn how to work with a model to get a good portrait.
You'll learn how to take cool shots using any camera or phone. Learn to shoot in different genres, retouch photos, do color correction and set light. Collect a portfolio and be able to earn money doing what you love.
During the course you will go from setting up an interface to packaging a design project. You'll learn how to edit photos and expand your portfolio with mockup templates, business cards, and event posters.
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17/01/2022