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Marketing in the restaurant business PRO - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
8 years in marketing, 5 years in SMM. Works with bloggers from 5 thousand to 5 million. subscribers. Worked with large companies to create SMM strategies (BORK, PERSONA, etc.).
Conducted corporate training on SMM for employees of EKSMO, British American Tobacco, AVON, Bitrix24, etc. Speaker of professional conferences “PR in social networks”, “Digital communications of Russia”, SMM Ural, Ecom Expo, YouTube forum, Baikal Digital Days, Pear, Social Media Fest, Digital Thaw, SmmSiberia, Far Eastern Media Summit, Strike, “Neforum of Bloggers” and etc.
Teacher and trainer of the largest Russian online and business schools.
Engaged in the implementation of social media monitoring systems in government and commercial organizations, consulting on practical work in social networks.
You will understand how to build a marketing strategy for a restaurant, learn how to analyze and optimize it. You will be able to combine offline and digital marketing tools. You will learn how to make a website for a restaurant and promote it on social networks. You will understand how the personality of a restaurateur influences the success of the project.
- Restaurant Marketing Strategy
- Branding and visual communication
- Local Marketing
- Digital marketing strategy for restaurant promotion
- Restaurant communication on social networks
- CRM and loyalty program
- Personal brand of a restaurateur
Geomarketing
You'll learn how to promote your restaurant using online maps, directories, and other local tools. Attract an audience that is nearby. You will learn how to maintain reliable information about a company in geoservices and work with reviews.
- Introduction to Geomarketing
- Geoservices
- Local SEO
- Working with reviews
- Geo-advertising in Google, Yandex and 2GIS
- Geo-promotion in social networks
Promotion on Instagram
You will develop a promotion strategy for the restaurant's Instagram account. Learn to create compelling content that will turn subscribers into customers. You will understand how to work in the advertising account and set up targeted advertising. Analyze the effectiveness of the chosen strategy.
- Getting to know Instagram
- Strategy
- Content
- Attracting new subscribers and community management
- Targeted advertising
- Working with bloggers
- Instagram promotion analytics
- Top apps that all bloggers use
Bonus rate
Food photography
You will learn how to style dishes, conduct food photography and process photographs. Learn to take photographs with your phone and digital camera. You will understand how to shoot food so that it is impossible to resist.
- Introduction to Food Photography
- Food Photographer Tools
- Composition and camera angles
- Lighting is natural and impulsive
- Food styling
- Studying brand DNA
- Props in food photography
- Working case
- Photo processing
- How to make money with food photography
- Bonus: Food photography on your phone
- Bonus: Food Photography on Instagram
Final projects
Restaurant Marketing Strategy
You will analyze and improve the restaurant's marketing strategy. You will think through the stages of digital promotion, visual communication, local marketing and loyalty program. You can choose your restaurant or training case that Skillbox offers.
Restaurant geomarketing audit
You will choose a restaurant and evaluate how it is presented online. Analyze the work with reviews, suggest how to get more benefits from geoservices.
SMM strategy on Instagram
You will develop a restaurant promotion strategy on Instagram from scratch. You will describe the product and portrait of the target audience, analyze competitors, draw up a content plan and plan an advertising campaign. You decide for yourself which profile to work with - commercial or personal.
Commodity research of textile, clothing and knitted goods
Training. The program volume is 32 hours. The distance fashion course is aimed at obtaining knowledge, skills and abilities in the effective management of textile, clothing and knitted goods carrying out the processes of procurement, delivery, storage, transportation and sales, ensuring competitive advantages of clothing products in order to obtain maximum profit.
2,8
Reputation management and marketing
You will learn how to build a brand image online and smooth out negativity. Learn how to work with popular review platforms. You can increase audience loyalty, increase sales and optimize marketing costs.
4
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