Sales training in the field of Internet marketing - free course from Teachline, training 6 lectures, Date November 30, 2023.
Miscellaneous / / December 04, 2023
The course is temporarily suspended
6 lectures of 1.5 hours each in online format
Speakers – practicing specialists of TexTerra company
We carefully analyze homework assignments and answer questions throughout the course.
We know how to solve the following problems in our sales training course:
Clients leave after the first months of work
One of the reasons is that the client’s real pain and need was not identified at the sales stage. The goal was to sell it quickly.
We’ll tell you what questions you need to ask in order to “get to the bottom” of the client’s true problem.
Clients do not reach the point of signing the contract
After long (or not so long) conversations with the client, meetings and sent letters, he suddenly disappears without a trace.
We’ll help you understand why they disappear and tell you how to bring deals to completion.
Clients say "expensive"
An objection that a sales employee hears every day. But often after the phrase “expensive”, customers go to competitors who have more expensive and worse products.
We’ll tell you what the reason is, teach you how to work with objections and make the client choose your company.
There is no idea about the formation of costs for services
You can’t formulate the company’s USP and its competitive advantages, you can’t competently assess the cost of services, and, as a result, the loss of a client or low checks.
We’ll tell you what the cost of a service consists of and teach you how to sell “expensively.”
At the end of each lecture - a practical task
Lecture 1. Welcome to digital
→ what a digital agency can offer, how services are interconnected and how to prioritize them;
→ principles of building a sales department, implementing a CRM system;
→ how to build a team and its work in the field of digital sales;
→ the process of working with a client in the sales department using the example of the TexTerra web agency.
Lecture 2. Rules of communication with the client
→ how to build the first communication with a client;
→ what information is important to obtain from the client at the first stage of communication;
→ how to make the client remember you;
→ business communication, rules of business correspondence.
Lecture 3. Preparation of a commercial proposal
→ how to make a commercial offer;
→ what should a commercial offer include;
→ what the project budget consists of, we draw up an estimate.
Lecture 4. Protection of the commercial proposal
→ how to arrange a meeting/Skype call with a customer;
→ how to deal with objections;
→ how to increase the check and work with upsells;
→ features of sales techniques during a crisis, anti-crisis proposals.
Lecture 5. Determination of working conditions
→ how to draw up the right contract and receive the first payment;
→ organizing the client’s acquaintance with the project team;
→ nuances: what could go wrong.
Lecture 6. Final lecture
→ practice, analysis of errors and answers to questions.