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Traffic Manager - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Traffic manager attracts the audience to the customer’s website. His task is to find relevant channels and launch advertising that will bring new customers.
In 2022, the work of traffic managers has changed: the usual platforms have been replaced by new promotion channels. VKontakte, Yandex. Zen, Telegram, Yandex. Direct - until the spring of 2022, many did not even think about driving traffic from these resources.
In this course, we have collected everything that is important to know about the latest traffic manager tools in 2022. You will learn to find an audience in new market conditions and become a sought-after specialist who knows how to promote business in a changed world.
Development Director of Active Traffic. Program Director at Skillbox
102 videos 17 practical problems
Who is a traffic manager
You will learn what role traffic plays in marketing and where it can be attracted from. Understand the goals and objectives of a traffic manager. Learn to calculate your sales funnel.
Collecting data on the target audience
Learn to brief customers, analyze their wishes and evaluate resources. Understand how to collect data using surveys and web analytics. Get acquainted with analytics tools - SimilarWeb and Popsters.
Project positioning
You will understand how to analyze competitors and audiences. Learn to divide your audience into segments, come up with a USP for each, distinguish yourself from competitors and build a CJM.
Targeted advertising
Find out how the target works in 2022. Learn the stages of creating targeted advertising and available payment models. Learn to collect audience data, think through launch strategies, and build mind maps.
Getting ready to launch targeted advertising
You will understand how to turn your USP into a catchy ad. Learn to use text and graphics to create advertising creatives. You will learn what you need to do before launching advertising and how to avoid common mistakes.
We launch advertising on VKontakte
Get acquainted with the advertising account of the social network. Learn how to create pixels, work with audiences and choose a promotion format. You will understand how to work with standard and contextual targeting. Master parsing: you will be able to create targeted communities and clusters. Learn how to test and optimize advertising campaigns.
We create and promote advertising in myTarget
Explore the myTarget advertising account and auction. Learn how to set up advertising for different objects and choose the optimal format for the specifics of the campaign.
Setting up targeting in myTarget
Learn to set up geography and social media, work with the behavior and interests of the audience. You will understand how to use contextual targeting and work with segments and similar audiences. You will be able to wisely choose the rate, time and placement for advertising.
Getting ready to launch contextual advertising
Get acquainted with contextual advertising and the basic conditions for its placement. Learn to analyze competitors' ads and plan your own campaigns. You will learn what a semantic core is and how to collect it.
How to run advertising in Yandex. Direct
You will learn what an advertisement consists of and how to write it correctly. Learn how to allocate your advertising budget and create effective campaigns. You will understand how to set up a search and network campaign and launch retargeting. You will be able to analyze statistics and optimize advertising.
How advertising works in Yandex. Zene
You will understand how advertising algorithms work in Yandex. Zene. Study the structure of the advertising account, the principles of writing texts and formats for their promotion.
We create, test and optimize advertising in Yandex. Zene
Learn to launch advertising, improve its key indicators and test hypotheses for more effective promotion. You will be able to analyze the effectiveness of advertising and optimize campaigns.
We evaluate the effectiveness of advertising
Learn the basics of web analytics: get acquainted with the basic metrics and learn how to set up goals in Google Analytics, Yandex. Metrica and on websites.
Yandex reports. Metrics and Google Analytics
Get acquainted with the interface of popular analytical services. Learn to compile reports and evaluate the effectiveness of advertising campaigns. You will understand how to analyze audience behavior, set up counters and upload expenses.
We present reports to the site owner
You will learn why you need to present reports and how to justify your actions to the customer. Learn the structure of presentations, rules for their design, and life hacks for a successful oral presentation.
Bonus module. Promotion in Telegram
You will understand how Telegram differs from other platforms, what business needs it and how to correctly format posts. Learn the most important metrics for evaluating Telegram channels and learn how to track promotion results.
Final project. Running advertisements to attract traffic
You will set up and launch advertising campaigns based on the customer’s specifications on 5 relevant platforms. Analyze the promotion results and present them to experts.
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