Producer of a commercial - free course from Skillbox, training, date: November 26, 2023.

Filmed 200+ projects: commercials, brand films, music videos, YouTube shows. Among the works are record holders for views that were included in YouTube trends, festival winners and benchmark works in the industry. Worked with Yandex, PepsiCo, Avito, Alfa-Bank.

Specializes in brand content, advertising and cinema for 13 years. Filmed 100 projects in partnership with Red Pepper Film, ZebraHero, ASAP and others. Artistic projects include short films, music videos, and a TV series pilot. Worked with Yandex, Sberbank, Google.

More than 10 years of experience in post-production. She worked on the projects “Duhless-2”, “Myths”, “Fragments”, “Apprentice”. Over the course of 3 years, I did post-production work on more than 80 commercials.

Who is a video advertising producer?
Understand the types of producers and their professional tasks. You will learn what types and formats of advertising there are, and get acquainted with trends in video marketing.

Working with the primary request
Learn to work with production briefs, client and agency requests. You will learn how to correctly ask clarifying questions, draw up estimates and prepare for a tender.

Selection of the film crew. Part 1
Get to know the key crew members and the responsibilities of each participant. Learn to find a director and cameraman on different resources. You will understand how to plan a budget and make estimates.

Selection of the film crew. Part 2
You will learn how to work with a location manager and an art workshop team. Learn to select locations, production designer and actors, estimate the cost of sfx.

Selection of equipment and calculation of its cost
Learn to select cameras, optics, lighting and sound to suit the tasks and budget of the project. You will find out in what situations you cannot do without specific equipment and additional equipment.

Main documents at the pre-production stage
Learn to calculate the timing of a project, read the director's storyboard, mood boards, PPM booklet, shooting plan and call sheet. You will be able to find errors in these documents and correct them.

Filming
You will learn how to organize the work and interaction of different departments on a film set. Learn to quickly respond to unforeseen circumstances and expenses and manage them.

Post-production
Get acquainted with the process of editing, color correction, sound design and post-production graphics. Learn how to create a final estimate.

Tender
You will learn the procedure for conducting a tender and learn how to competently draw up documents for it. You will understand how to prepare a cover letter justifying expenses, evaluate the director's treatment for compliance with the client brief and budget.

Document flow and project delivery
Learn to work with a lawyer, conclude contracts for design work and transfer of copyrights. You will learn what is important to control and check in documents. Learn to optimize tax costs, draw up closing acts and deliver the project.

Graduation project. Preparation of documents for the tender
You will analyze the proposed brief. Calculate the timing, prepare proposals for the composition of the creative team, develop an estimate for the project and write a cover letter.