0
Views
Targetologist PRO - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Targetologists
Improve your skills in end-to-end analytics and targeting. Improve performance on your projects and be able to solve complex problems.
Performance marketers
Deepen your targeting knowledge. You will start using analytics services to the fullest, planning your team’s work and working with customers for a long time.
Development Director of Active Traffic. Program Director at Skillbox
Worked as a manager for working with direct clients, VK, myTarget, as well as in Google technical support
How to grow up as a targetologist
Find out what the targetologist is responsible for in the project. Learn to assign tasks to contractors and employees. Master time management.
Conversion calculations and advertising account analytics
Learn to track advertising sources using dynamic UTM tag parameters. You will understand how to use a pixel to count conversions on VKontakte, Facebook, Instagram, and also set up the Top@Mail counter to count conversions in myTarget.
Setting up end-to-end analytics
You will understand how end-to-end analytics works, learn how to implement end-to-end analytics services RoiStat, Power BI and check the correctness of their operation. Learn how to combine data from lead forms, applications, and website data into one report.
Scaling and optimization of advertising campaigns
You will learn how advertising algorithms work on Facebook, Instagram, VKontakte, Odnoklassniki. You will figure out how to receive more applications through proper scaling and optimization of advertising campaigns. You will understand what to do if advertising does not work.
Automation and tactics for advertising management
Learn to work in the Active Traffic automation service - set up hyper-segmentation, mass changes to ads, collect statistics. You will learn advertising management tactics in automation services and the Facebook Ads Manager advertising account.
Setting up dynamic retargeting
Learn to launch dynamic retargeting, integrate CMS systems Wordpress, CS-Cart, OpenCart with advertising accounts Facebook Ads Manager, VKontakte, myTarget. You will understand how to prepare feeds and data and upload them to the advertising accounts of Facebook AdsManager, VKontakte, myTarget.
Employee and contractor management
You will understand when to look for new employees or interns, and learn how to help them quickly adapt to the company. Learn to set tasks for your team, build a motivation system and monitor work. Learn how to manage tasks using Trello and work with a remote team.
Reporting, HADI cycles and communication
You will learn what HADI cycles are in the work of a targetologist. You will understand how to generate reports and create dashboards. Learn to correctly convey the strategy to the customer, explain failures in work and effectively cooperate with him for a long time.
Graduation project. Scaling and optimization of advertising campaigns
You will formulate hypotheses for scaling and optimizing advertising on social networks for your project. You will come up with new ways to attract leads, improve your sales funnel and analytics.
Subscribe
