Personal brand - free course from Skillbox, training, Date: November 29, 2023.

Why do you need a personal brand?
You will understand why a personal brand is important for a career and business, you will understand how to determine the value of your brand and learn how to correctly demonstrate hard, soft, and digital skills.

Image and reputation
You will understand the difference between identity, image and reputation, and understand what makes up a personal brand. You will learn how to create a positive identity that is attractive to new clients and partners.

Target audience and positioning
You will be able to objectively assess your strengths and weaknesses and identify the unique characteristics of your personal brand. Learn to clearly see your target audience and interact with it. You will understand how to show your benefits to potential clients and wisely differentiate yourself from your competitors.

Personal Brand Agents
You will figure out how to activate your personal brand. Learn to win over the people with whom you communicate and collaborate. You can make sure that you are recommended as a specialist.

Personal brand packaging
You'll learn how name, appearance, and non-verbal language play a role in a strong personal brand. You will understand how to create the most winning image and learn how to present yourself correctly.

Oratory
You will learn to speak confidently in front of an audience and convey your thoughts convincingly. Master speaking techniques and develop self-confidence using special techniques.

Personal brand on social networks
You will learn how to effectively promote your personal brand on social networks. Learn how to choose the best platform and monetization method. Get acquainted with paid and free promotion methods. You will understand how to create a content plan and work with posting services.

Monetization of a personal brand
You will understand how to profit from your personal brand. You will learn about the main methods of monetization, analyze them and select the best earning ideas for yourself.

Publicity and protection of personal brand
You will figure out how to prepare for entering the public field, and you can do it gradually. You will learn how to work with negativity, calmly repel attacks and defend your personal brand in a problematic situation.

Anti-crisis PR for a personal brand
You will learn to get out of crisis situations with minimal reputational losses. You will understand the main communication mistakes in a crisis and learn how to react so as not to aggravate the problem.

Promotion plan for a personal brand
You will learn to formulate your main goals and create your own list of tasks for the year. You will understand how to achieve global results using small steps. Identify the specific benefits that a strong personal brand will give you.

Trends in Personal Branding
You will learn about modern trends in personal branding and PR. You will understand how the institution of personal reputation is developing in the West and in Russia, and you will be able to use this knowledge to develop an effective development strategy for your personal brand.

Bonus module. Personal style and basic wardrobe
You will learn how to create the right visual image for your tasks. Learn how to choose spectacular casual, business and evening outfits.

Graduation project. Personal brand development strategy
You will determine your long-term goals, analyze your strengths, your hard and soft skills. Make a portrait of the target audience, select promotion channels and develop a monetization plan.