International SEO - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
SEO specialists
Learn to optimize websites for the requirements of international search engines. You will be able to take on foreign projects and earn more.
Contextual advertising specialists and internet marketers
You will understand how foreign search engines work. Deepen your knowledge in SEO, you will be able to hire contractors and monitor their work.
Author of the blog Shakin.ru, as well as three books on SEO: “SEO Collider”, “SEO Winchester” and “SEO Intelligence”
Development Director of Active Traffic. Program Director at Skillbox
Introduction to International SEO
Study ranking algorithms in international search engines. You will understand what skills an SEO specialist must have in order to successfully promote websites in the foreign market. Learn to analyze competitors and niches, build an SEO strategy in foreign search engines.
Technical analysis and basic optimization
Learn how Google's new ranking algorithms work. You will understand what E-A-T factors are and how to increase the expertise and authority of sites in Google. Study the main types of sanctions and filters, and figure out how not to get blacklisted by search engines. Learn to promote websites in several countries at once and consider successful cases from course experts.
Semantic core and site structure
You will learn how collecting semantics for international projects differs from the usual approach when working with sites from the CIS. Explore services for collecting and analyzing keywords. Learn how to group search queries correctly to get quality traffic from search engines. You will understand how to develop a suitable website structure for your project.
On-Page optimization and texts
Learn to manually and automatically compose and optimize meta tags and titles. You will understand what latent semantic indexing is and what it is used for. You will learn where to look for copywriters and learn how to interact with them: draw up technical specifications, check and accept work.
Link building. Part 1
Get acquainted with the main link ranking algorithms and link factors that affect the position of sites in Google search results. Learn how to analyze the link mass of your project or competitors. Learn to look for quality donors to post links to.
Link building. Part 2
You will understand what PBN networks are and how to use them for link promotion of projects. Learn to search for expired domains, check their quality and restore sites. Learn what multi-level links and crowd marketing are. You will understand how outreach works in the international market. Get acquainted with the main link building strategies in foreign projects.
Analytics
You will understand how to evaluate SEO effectiveness using reports in Google Search Console. You will understand how to analyze sites in Google Analytics. Learn to search for pages that are subject to Google sanctions and filters, and learn how to remove them.
Working with customers and projects
You will understand where to look for customers and projects on the international market, learn how to prepare commercial proposals.