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Internet marketing - course 60,000 rub. from HSE, training 4 months, Date of implementation: April 17, 2023.
Miscellaneous / / December 04, 2023
The Internet Marketing course is a full range of tools that you will master within 4 months, starting from the basics of modern marketing and target audience analysis and ending with analytics. Graduates of this course are candidates in demand on the market, whose skills are valued by employers with high salaries and other bonuses. The demand for specialists in the field of Internet marketing significantly exceeds the supply. And the ability to work remotely is a huge advantage of this profession.
The trick of this course is that, under the supervision of teachers, you launch a real project on the Internet, set up all the tools yourself and spend real budgets, mastering knowledge in practice.
You will learn all areas of Internet marketing and will be able to choose a narrow direction (for example, develop as targetologist) or take several directions and be a generalist who manages subordinates. And increase your income by choosing a popular profession “remotely”.
Admission conditions
Persons with higher or secondary vocational education or persons receiving higher or secondary vocational education
Personal curator
You can ask any questions about your project or business. Our curators are experienced entrepreneurs who can help with any area.
Graduation project
You are defending your project, in which you will create a website yourself, launch contextual and targeted advertising and create a profile on social media. networks.
Block 1. Practical Marketing
The block is aimed at rehabilitating knowledge among practicing marketers and at forming a practical basis for those students who are encountering marketing for the first time. We specially created the program so that you do not waste time on theory, but study only what is necessary for a modern marketer in current realities. These are the most current marketing models and solutions from practical cases of real companies.
Block 2. SMM and targeted advertising
The block consists of two main parts – content and targeted advertising. In the first part, you will study all aspects of content management on the most popular social networks, including TikTok. You will learn types of content, the basics of copywriting, design and layout of publications, and video editing. The second block is targeted advertising. You will learn the methodology for setting up targeted advertising on the most popular social networks: Vk.com, Odnoklassniki.ru. At the end of the course, you will have a working account and/or group and an advertising campaign set up and verified by teachers.
Block 3. Website+seo
In this block, you will create your own website for your project, make SEO settings and add various analytics and conversion increasing services.
Block 4. Context
You will learn the basics of creating advertising campaigns and advertising accounts. And then create your advertising campaign in Yandex Direct (Search + YAN)
Block 5.Google ads, display and video advertising
This is a complementary block that comes after setting up an advertising campaign in Yandex Direct. The information studied in the previous block provides a serious springboard for easily learning the basics of Google advertising and display advertising.
Block 6. Analytics of advertising campaigns
In this block, you will study marketing and analytical models that will allow you to analyze the results of all advertising campaigns that you launched in this course. You will learn about the features of end-to-end analytics, the capabilities of telephony and CRM systems. This block is of particular value for those students who are preparing to become full-fledged Internet marketers and marketing analysts. However, our business owner students note in their resumes after the course that this block helped them anew and with a fresh look look at the data and marketing results and, based on this, make a number of important strategic decisions and subsequently make money more.
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