Profession SEO specialist from scratch to PRO - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
Productivity is one of the main areas of interest of Renat Shagabutdinov, within the framework of which he has read hundreds of books and manuscripts and tested dozens of practices. Co-author of the book “Business hack for every day” (with Igor Mann). Translator, scientific editor of books on running, sports nutrition, productivity. Editor-in-chief of the “Sports” direction, ex-chief of the “Personal Development”, “Business”, “Scientific Pop” directions at MYTH.
Participant in the Comrades ultramarathon in South Africa (90 km), Ironman triathlon and other competitions at distances from 3 to 42 km. Partner and editor-in-chief of the TG channel “Running Simply” with 86,000 subscribers, finalist of the Sport Business Awards 2022 in the “Sports Journalist of the Year” category. Founder and co-author of the Google Sheets TG channel with 34,000 subscribers.
Experience in Excel and Google Sheets - 10 years. Certified MS Office trainer. MIF Publishing House is known for its remote work format, so Renat uses Google tools every day.
You will study SEO promotion tools, learn how to collect a semantic core and optimize a website for promotion in search engines. You will be able to analyze the effectiveness of your work and report to clients.
You will learn basic concepts, metrics, and web analytics tools. Learn how to work with Yandex services. Metrica, Google Analytics and Google Tag Manager. Learn how to conduct A/B testing and implement best practices.
- Introduction to web analytics.
- Reports, metrics and web analyst skills.
- Google Tag Manager - basic level.
- Google Tag Manager - advanced level.
- Google Analytics - basic level.
- Google Analytics - advanced level.
- Yandex. Metric is the basic level.
- Yandex. Metrica - advanced level.
- Call tracking.
- Analysis of the effectiveness of advertising channels.
- Connecting advertising accounts.
- A/B testing basics.
- Web analyst on the team.
- Bonus module. Where to further develop in analytics.
SEO specialist PRO
You will master a profession at the level of a middle specialist and learn how to manage a team of professionals. You will be able to promote websites to the TOP of search results, attract targeted traffic and increase conversion.
- Introduction to the course
- In-depth technical optimization
- In-Depth Technical Optimization (Part 2)
- In-Depth Content Optimization
- External link promotion
- Search for problems and growth points in visibility and traffic
- Team and contractor management
- Final work
International SEO
You will learn how to enter the international SEO market and understand the features of promotion on the English-speaking Internet. Learn Local SEO, link building, and create search optimized content.
Bonus courses
Web layout
You will learn how to work with layouts, master HTML layout and CSS. You will be able to independently create websites adapted for different devices and browsers.
- Layout basics.
- Basic HTML.
- Basic CSS.
- Working with the layout.
- Layout. HTML markup.
- Layout. Flexbox.
- Layout. Stylization.
- Advanced HTML.
- Advanced CSS.
- Grids.
- Adaptability. Desktop and tablet.
- Adaptability. Mobile devices.
- Javascript for the layout designer.
- Availability.
- Cross-browser compatibility.
- Knowledge base.
- Working with hosting.
- Animation.
Excel + Google Sheets from scratch to PRO
Learn to create complex reports and perform analytics using Google Sheets and Excel tools. Learn how to use macros and scripts to solve complex problems. You will be able to speed up your work and correctly present the results to your clients.
Excel from scratch to PRO
- Introduction. Excel interface. Books and sheets.
- Leaf structure. Data entry and processing.
- Formats and meanings. Style and conditional formatting.
- Analysis of tables. Seal.
- Checking data, finding errors.
- Pivot tables.
- Calculations and formulas. Smart tables.
- Counting and summing functions. Statistical functions. Rounding functions.
- Logic functions.
- Text functions and tools.
- Functions for working with date and time.
- Conditional formatting using formulas.
- Data search and substitution functions.
- Advanced filter and database functions.
- Array formulas. Dynamic arrays.
- Basic charts and sparklines.
- Complex diagrams. Dynamic diagrams.
- Optimization and forecasting.
- Linking books. Import data from external sources.
- Setting up Power Pivot and Power Query.
Excel: macros
- Introduction: Macros, Macro Recorder and VBA Editor.
- Code generation. Excel object model. Properties and methods.
- Working with objects and functions.
- Algorithmization. Loops and arrays.
- Algorithmization. Cycles and constructions.
Google Sheets: Basic
- Basics, Table interface.
- Collaboration with documents. Sorting. Filters and filtration.
- Pivot tables: basics.
- Data visualization: basics.
- Data checking.
- Rules for working with formulas.
- Types of ranges, linking sheets and documents to each other. IMPORTRANGE function.
- Summation and counting functions.
- Logic functions.
- Text functions.
- Functions for working with date and time.
- Working with ranges: basic functions (VLOOKUP, INDEX, SEARCH, SORT).
- FILTER: introduction.
- QUERY: introduction.
- Scripts: introduction.
Google Sheets: Advanced
- QUERY: advanced level.
- Working with ranges: advanced functions (SHIFT, FILTER - complex cases).
- Statistical and database functions.
- Import functions.
- Array formulas.
- Data Analysis tool.
- Advanced text functions.
- Charts and sparklines: additional examples.
- Google Sheets Add-ons.
Google Sheets: Scripts
- The basis of scripts and user functions.
- Block for working with scripts in the table.
- Scripts: projects.
Advantages: Good supervision, flexible study schedule, useful bonus courses, certificates arrive quickly. Disadvantages: Lack of detailed analysis of cms. I would like to share my impressions of the Skillbox educational platform. I started my training on this platform in June of this year. I learned about Skillbox from an advertisement on TV. I came to check out the selection of courses and professions that...
Advantages: Skillbox school really gives knowledge. Disadvantages: none. Before I wrote the review, I read the previous ones and was a little horrified. Deception, extortion of money and all that. Apparently the competitors of the Skillbox school are furious. From the beginning I’ll tell you a little backstory. I have long wanted to master the IT profession and my husband signed me up for a 3-day online course on choosing a profession from SKillbox. I liked this mini course...
The responsibility for acquiring knowledge is yours.
Advantages: I can study whenever and as much as I want, always have access to videos, additional courses, help from teachers, and especially their attitude towards remote work, employment. Disadvantages: Teachers do not answer immediately, they check for a day or two. Free schedule and you must organize yourself, no one will rush you. Skillbox helped me a lot in choosing a path in the IT field. While still a student...
In simple words about website promotion. This course is suitable for beginner SEO specialists.
You will master SEO from scratch, you will be able to optimize and develop a plan for promoting the project without involving third-party contractors during your training. Get comprehensive feedback from experienced experts