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Digital MBA - course RUB 149,500. from ProductStar, training 6 months, Date November 27, 2023.
Miscellaneous / / December 04, 2023
Manage a team, product and project
Get acquainted with different management methodologies and be able to choose the one that suits the tasks of your business. You will learn how to build positioning and an effective strategy for promoting a product or brand, and also master regular management and strategic planning.
Think systematically and unlock your potential
Master various practices to develop critical thinking and emotional intelligence, as well as time management tools to increase personal efficiency and manage attention. You will learn to maintain a balance between work and life without causing yourself to burn out.
Effectively build communications
You will be able to defend your idea to stakeholders and the team, prepare for an important meeting or speech, overcome stage fright and confidently conduct business negotiations with employees, colleagues, partners and shareholders.
Implement digital technologies and manage change
Learn to quickly adapt to changes and make timely decisions in conditions of uncertainty, optimize processes and take into account risks. Learn how to digitally transform and innovate to take your company to the next level using technology.
Make management decisions based on data
Master the basics of budgeting and analytics to competently work with business metrics and financial reports: interpret data, draw conclusions and see the business behind the numbers.
Gather strong teams around you
You will learn how to hire and fire employees, attract the best specialists to the team and motivate them to achieve results, as well as resolve conflicts in the team.
Experience and expertise of two companies
RBC
The largest media holding with an audience of 23 million people, more than 30 years of experience and deep expertise in business, economics and management
Since 2019, he has given 100+ lectures on leadership, management, marketing and business digitalization with MBA professors from leading schools in the world.
In 2018, he topped the Russian ranking of intellectual companies.
In 2019, he received the TEFI-Capital award for television work on economics and business.
PRODUCTSTAR
Online school and organizer of the largest conferences for managers and developers ProductCamp and DevsCamp
State educational license. Conducts training for managers for large companies in Russia and CIS countries
Since 2012, trained more than 8,500 managers
In 2021, it became the fastest growing educational company in the Edtechs.ru ranking.
Foreign and Russian speakers
MBA professors from leading business schools
On the learning platform you will find lectures, cases and applied materials from teachers from Harvard, London Business School, INSEAD, Skolkovo, Stockholm Business School, Higher School of Economics National Research University Higher School of Economics and others.
Top managers and heads of large companies
Participate in group workshops and business seminars online, exchange experiences with experts and other course participants.
Mentors
Experts with extensive experience will help you analyze complex cases and give an objective assessment of competencies. The help of such experts is available during business seminars and personal consultations in the Premium tariff.
In total there are more than 70 speakers on the program
Stage 1. Ensuring effective management
Module 1: Management
Management methodologies
Regular management and KPI
Weekly planning
Mid-term planning and OKRs
Tactics and strategists: how they do business
Strategic planning
Module 2. Leadership
The way to the top: how to become a successful leader
Leadership for the CEO
The dark side of leadership: how to get through crises without losses
Leadership without words: practices for effective management
Module 3. Budgeting and Finance
How and why should a manager understand financial statements?
Assigning Budgets
Budget structure
Budget practice
How to manage cash flow in a company
How can a top manager evaluate the value of a business and return on investment?
Company profit management: basic principles
Module 4. Public speaking and oratory
Public speaking: how to prepare for it quickly and effectively
Anxiety before public speaking: how to deal with it
Online speech: how to prepare and conduct
Leadership charisma: how a leader can be heard
Module 5. Analytics and data-driven decision making
Data-driven approach: how to manage a company based on data
MVP approach for solving analytical problems and HADI cycles
Metric Decomposition: Metric Hierarchy and Metric Pyramid
Custom metrics: non-obvious ways to measure product success
Main types of business metrics and Lean Analytics framework
How to use data at all levels of company management
Module 6. Digital business transformation
Digital transformation: how to build the right strategy
How to transform your business with artificial intelligence
Innovation: how to implement new principles and business models
Artificial intelligence for effective team management
Artificial intelligence in logistics and production
First stage skills testing
Testing knowledge based on the results of training at the first stage of the course. You will receive a list of growth points, a realistic picture of how to develop your own skills as a manager, and recommendations for further training.
Stage 2. Business process management
Module 7. Marketing and Sales Management
Marketing for Business Leaders
Strategic Marketing and Positioning
How to better understand the client
Customer Centricity: How to Manage Customer Loyalty Based on Data
Sales management: how to increase customer flow and profit
Effective sales tools for business: CRM system and sales funnel
Module 8. Product and Project Management
Product approach: how to turn ideas into products
Design thinking: why every company needs it
Service Design: How to Create Products for Users
Monetization: how a business can make money and increase income
How to launch new products
National features of project management in Russia
Launching a project: what issues need to be resolved at the start
Project management: how to protect a project from failure
Module 9. Negotiation
Successful negotiations: where to start preparing
Business negotiations: what competencies help you achieve your goals
Deal Master: Effective Techniques for Successful Negotiations
Complex and multilateral negotiations: how to make deals on your terms
The art of negotiations: how to understand and manage your interlocutor
Module 10. Team management
Dream team: how to create it and continuously develop it
How to strengthen your team: recommendations for leaders
Synergy: How to get the most out of a cross-functional team
How to maintain a balance of severity and gentleness
How to build a feedback system in a company
Conflict management: from confrontation to cooperation
Team mental health: how to support it as a leader
Module 11. Personal efficiency and time management
Time management and attention management
Effective thinking: how to avoid cognitive biases and make the right decisions
Positive thinking and personal development trajectory
How to deal with lack of results and overcome limiting attitudes
Stress Management: How to Stay Effective
Self-development and self-management: what is important to know and where to start
Module 12. Change management and risk management
How to change yourself and the people around you: tips for a business leader
How to manage change
Team on fire: how to manage it?
How to improve operational efficiency and overcome the crisis
How to make business decisions in turbulent conditions
Risk management: what measures will prevent business collapse
Final skills testing
Get information about the current grade, a comparison of your position with the market average, a description of your strengths, growth points and recommendations for improving them.
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