Leakage and quality of new Apple products: to blame the Chinese

Apple's engineers love to do surprises. When a new product on which they worked under a veil of secrecy finally appears on stage during the presentation of the next Apple, these people enjoy watching the reaction of the public. However, the public is impatient and wants to be kept informed about the details of new developments as soon as possible. That is why the theme blogs often are full of all sorts of rumors, conjectures, "information from reliable sources" and other leaks in the form of subtle forms and shapes of the device, which is probably photographed on the Nokia 3310 camera misty moonless night. This is similar to the way children are asking their parents for permission to open the gifts for the holiday a little earlier, not realizing that by doing so they spoil the fun of surprise and celebration. They shake the box, squeeze them, trying to guess what is inside. Manufacturer moment of surprise has its meaning, however, information leakage is a harsh reality for even the super secretive Apple.

Apple products are always under scrutiny too general public, and not the last role is played here by the very policy of Apple super secrecy. Human nature to be attracted to the fact that the most carefully concealed, and in this case the company only adds fuel to the fire, leaving the secret, even the basic characteristics of the new development. Secrecy creates a project team working on it, the special spirit of unity and solidarity, but sometimes pops up and the reverse side: dissatisfied than any employee creates a leak, feeling the kind of power and thus compensating for its internal Problems.

Recently, leakage phenomenon became so widespread that the recent presentation of Apple not have the character of "look what we've done," and "yes, that's what you've seen." Why it happens? According to Apple employees leak - a byproduct of globalization.

blame suppliers

Apple employees say that secrecy at Apple remains quite strong. Moreover, with the arrival of Tim Cook as CEO of measures to ensure the secrecy became even higher than they were before.

All designs and prototypes move around the company wrapped in black cloth. Those who have access to the development outside the company, are very limited in interaction with other people (even other Apple employees). Monitors even IRC channels where employees like to sit. This practice is not something special and widely used for a long time. I'm sure many have also heard about the dismissals and transfers to other groups as a penalty, if there is a leak from the development department.

According to employees, the majority of leaks is not associated with errors or flaws in the security system Apple. All these early news about the iPhone 5, Retina MacBook Pro and iPad mini came from somewhere in the global chain of Apple's suppliers.

«Apple's security measures are aimed to ensure that workers in the US do not merge the information, but now all the leaks occur in China. It looks like a model of secrecy Apple outdated. It is evident that those who most needed instruction concerning privacy and security are not here. They have no control over as much and here's the result. "

Of course, created by Apple supply chain and production efficiency and allows everybody to get your new iPhone or MacBook as soon as possible, but the more the system is extended geographically, and the more people involved in the process, the harder it is to control.

Employees working in Cupertino, talked about loyalty and pride in the project and not only as a team a positive corporate capacity, but also as a way to demonstrate respect for the work of other employees. Foreign partners and employees have no such loyalty to the company. They have no sense of accomplishment for the creation and implementation of a new unique interesting product.

"There are thousands of people who work at any stage of production, and they have no interest in secrecy."

With the expansion of production facilities outside the United States the number of leaks will also grow.

"It will be increasingly difficult to maintain the confidentiality of future products, because we produce them abroad."

Many employees openly resented because of leaks occurring.

"One of the consequences of the tremendous job Apple Security - to come out and shock all the new product. But suddenly someone takes and destroys everything. And this is extremely disrespectful to all those who worked on it. "

How can I test?

In fact, leaks complicate the life of those who are not involved in it. This applies to engineers. When there is another data sink, the management reacts predictably: control becomes even more stringent. But all this only for US employees.

This situation affects the product testing programs. Previously, for several years we acted scenarios for testing products "in the real world", but now it is necessary more and more to compress to reduce the risk of leaks. Now only a handful of people have the right to test new products for the territory of the corporation. Many worried about whether everything will be reduced to the fact that the product is in general no one can touch until it went on sale. It certainly will affect the preparedness and dorabotannosti future products.

The problem has also affected the software. Previously, new versions of the OS delivered to the stores the week before release. Now, this period was reduced to 12 hours. Imagine a buyer who came into the store and ask an employee to talk about updates, what gets a response, "we still do not know."

At that time, as the conditions of Apple employees in the United States more and more like a normal life of those who whiles away the days in the colony, on the other side of the world, in China, workers in the manufacturing and assembly are still able to carry around a phone connected to the Internet.

Of course, the leaks were, are and will be. Human curiosity is not to win. However, it is easy to understand from the words themselves Apple employees, "righteous" struggle with Apple leaks can actually directly impact on the quality of products.