“Advertising and Public Relations” - course 150,000 rubles. from MSU, training 35 weeks. (8 months), Date: October 30, 2023.

The educational program for professional retraining "Advertising and Public Relations" reflects all modern development trends in the communications industry. In order to become successful, a modern professional in the field of communications must correctly and competently conduct any campaign, be able to find and implement non-standard approaches in his work. Theoretical knowledge and practical activities, leading experts and practitioners in the field of PR communications, master classes and practice - create an unusually strong a foundation of theoretical and practical knowledge for students, which provides an opportunity for professional and career growth, unlocking the creative potential of the future specialist To implement this program, professors and teachers from the philosophical and other faculties of M.V. Lomonosov Moscow State University are involved.

The main objective of the professional retraining program “Advertising and Public Relations” is to develop in students professional competencies and systemic knowledge in the field of advertising and public relations that meet all modern requirements, acquisition of the necessary knowledge, abilities, skills and competencies for applying them in practice, allowing you to master the profession in the field of advertising and public relations.

A new area of ​​professional activity for students allows the graduate to work in the field of strategic communications management in commercial structures (advertising and communications agencies, corporate public relations departments, marketing and advertising departments and etc.).

The target audience
The program accepts persons with completed higher and secondary specialized education of any profile. and sustainable motivation for further permanent activity in the declared field of professional retraining. Upon admission, an oral interview is conducted on the candidate's motivation for retraining.

Program results
The graduate must have the following basic professional competencies:

• communications;
• possession of skills in organizing and planning marketing activities;
• ability to apply knowledge in the field of management in professional activities;
• the ability to apply in professional activities knowledge of the basic principles of the functioning of advertising in the communication process;
• the ability to apply knowledge in the field of theory and methods of journalistic creativity in professional activities;
• the ability to use knowledge in the field of theory and practice of public relations and advertising in professional activities;
• skills in planning and conducting communication campaigns and events; ability to manage project activities;
• the ability to independently make management decisions and manage the activities of the team; the ability to put forward and develop plans and programs for innovative activities in the professional field, to develop non-standard solutions;
• ability to prepare documents of a forecasting and analytical nature in the professional field;
• ability to apply knowledge in the field of public relations and advertising in scientific research;
• ability to apply professional knowledge in the educational process;
• ability to solve theoretical and applied problems in an interdisciplinary context.

Phone for inquiries: 8 (903) 664-13-02

E-mail: [email protected]