Sales management. Basics. — rate 5000 rub. from Stepik, training 16 lessons, Date: December 1, 2023.

20+ years in sales and promotion management. Key industries IT/Telecom, Development, Automotive business, Software development. For the last seven years I have been engaged in business engineering in the field of sales and marketing.

I am a professional in sales management, promotion and business development with more than twenty years of experience. Unlike most modern “expert consultants” spilling business youth and skillbox, from 1998 to 2013 he successfully implemented development projects business in leading Russian and Western companies operating in the information technology, telecommunications, development markets, as a hired manager. I have extensive experience in sales and business development in B2C, B2B, B2E markets. During his career, he held management positions in the companies Orimi, Cisco Systems, Webplus, SoftBalance, Lenstroytrest, Berkut, Reksoft. I am the founder of the company Perruptio. During my student years I was interested in information technology; my first working positions were related to IT. I have the status of Microsoft Certified Professional, Cisco Network Associate, Citrix Certified System Administrator, I program in several languages. An engineering background in IT/Telecom allows you to solve commercial business problems on a modern basis. I can speak the same language with shareholders of F500 companies, sales, IT directors, programmers, ROPs, and financiers.

Introduction
1. How the course works 
Commercial terminology
1. Sales Leads and Potential Customers
2. Transactions or Sales Opportunities
3. Sales Process
4. Sales Targets/Goals/Objectives
Sales metrics
1. Main Metric Classes
2. Process metrics
3. Goal Metrics
4. Results Metrics
Operational sales management
1. What is operational management
2. A simple set of technical tools for operational management
3. Sales plan and forecast
4. Regular general meetings
5. Commercial reporting
Launch of managed sales
1. 12 mandatory steps when setting up sales
2. Completion and Feedback