Storytelling. The art of creating catchy stories - course RUB 2,790. from Interra School of Modern Professions, training, Date: December 1, 2023.

Copywriter, journalist, PR specialist, screenwriter, editor of his own magazine

Topic 1 What is storytelling and where is it used?

You'll learn how to use stories in marketing and look at some examples.

Topic 2 Elements of a successful story

You will study the structure and formula of a successful story, learn the rules by which plots are built.

Topic 3 How to create a memorable character

You'll learn what characteristics make heroes stand out and learn how to create interesting characters.

Topic 4 Antagonist in history

You will understand why antagonists are needed in a story, you will learn who and what can be an antagonist and what mistakes should be avoided when creating them.

Topic 5 What kinds of conflicts exist

You will learn what conflicts are for and how to use them correctly in stories.

Topic 6 The Hero's Journey

You'll understand the classic hero's journey and learn how to develop your own stories.

Topic 7 Most popular stories

You will find out which stories are actively used in marketing texts.

Topic 8 Story formulas

You'll learn how to create powerful stories that engage your audience and stay in the mind for a long time.

Topic 9 Instagram through the lens of storytelling

You will learn how to create content for Instagram using storytelling rules to attract your audience and promote your product more effectively.

Topic 10 Algorithm for writing history

You'll get guidance on how to create compelling stories and understand where to start and what to include in your stories.