Profession Marketing Developer - free course from Skillbox, training, Date: December 5, 2023.

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Stage 1: Internet Marketing 2022

You will learn from scratch how to build online promotion strategies and set up different types of advertising on the Internet. You will understand all the channels and promotion tools and can start a career in digital marketing.

Internet Marketing

You will learn how digital promotion helps solve business problems. Learn to segment your target audience, differentiate yourself from your competitors, and choose online platforms that meet your promotion goals. You will understand how to calculate a sales funnel, determine KPIs and analyze the results of an advertising campaign.

-What is Internet marketing.
-Collecting data about the target audience.
-We prescribe the positioning of the project for different segments of the target audience.
-We set KPIs and calculate the sales funnel.

Landing pages and social networks

You will learn what elements a selling website consists of and learn how to make landing pages using the Tilda builder. You will be able to create business accounts on social networks and understand what content to publish in the news feed.

-Website design: basics.
-Creating a blog and landing page on Tilda.
-Technical setup and launch of the site.
-We create and design profiles for businesses on social networks.
-Bonus module. Promotion in Telegram.

Paid promotion channels

You will master the main channels of paid Internet promotion - social networks, as well as systems for setting up contextual advertising - Yandex. Direct and Google Ads. Learn to work in advertising offices, prepare visuals and write ad texts for target and contextual advertising.

-Targeted advertising: introduction.
-We are getting ready to launch targeted advertising.
- Setting up an advertising campaign on VKontakte.
-We are getting ready to launch contextual advertising.
-Set up and launch advertising in Google Ads.
- Setting up advertising in Yandex. Direct.
-We launch advertising in online media and using RTB auctions.
-We are making a media plan.
-Bonus module. Promotion formats in Yandex. Zene.
-Bonus module. Advertising campaigns in Yandex. Zene: we create, test, optimize.
-Bonus module. Getting to know myTarget.
-Bonus module. Setting up a campaign in myTarget.

Content, newsletters and search engine optimization

You will learn how to develop a content strategy and create a content plan. Learn how to write posts in different formats. Master the basics of SEO promotion. You will understand how to prepare content for email campaigns and analyze their effectiveness.

-Introduction to content marketing.
-We publish content on our own and external resources.
-Basic SEO and semantic core collection.
-Clustering and development of internal parameters.
-External optimization parameters and behavioral factors.
-Email marketing: the basics.
-We create content for email newsletters.
-We launch mailings and analyze the effectiveness of email marketing.

Analysis of promotion results

You will master the basic tools for assessing the effectiveness of advertising campaigns. You will be able to analyze the results of promotion in search engines and social networks. Learn to prepare clear reports and present them to the customer.

- Setting up Yandex. Metrica and Google Analytics.
-We evaluate the effectiveness of promotion using Yandex. Metrics and Google Analytics.
-Learning to work with Yandex reports. Metrics and Google Analytics.
-We evaluate the results of promotion on social networks: the effectiveness of targeted advertising and content marketing.
-Present reports to the customer.

Stage 2: development

In these courses you will learn the basics of web layout and development. In 2 months, learn how to independently design and layout landing pages for your projects.

Web layout. A basic level of

You will become familiar with HTML and CSS, cross-browser and responsive layout. Learn to work with animation and hosting. Designing a website for an art gallery using ready-made layouts.

-Introduction to the course.
-Basic HTML.
-Basic CSS.
-Working with the layout.
-Layout. HTML markup.
-Layout. Flexbox.
-Layout. Stylization.
-Advanced HTML.
-Advanced CSS.
-Grids.
-Adaptability. Desktop and tablet.
-Adaptability. Mobile devices.
-JavaScript for the layout designer.
-Availability.
-Cross-browser compatibility.
-Knowledge base.
-Working with hosting.
-Animation.

Web layout. Advanced level

Learn advanced HTML, CSS, and JavaScript features. Learn how to type up letters, add animation to prototypes, and do assembly.

-Layout of HTML emails.
-SVG.
-Animation in JS.
-Optimization and loading process.
-Site rendering.
-Collectors.
-Preprocessors and postprocessors.
-CSS Grid.
-The future of layout.

JavaScript. A basic level of

Learn to work with variables and numbers, explore arrays, loops, objects and functions. Get acquainted with constants, const and var keywords, scopes, closures and learn how to use them in your work.

-Introduction.
-Variables and working with numbers.
-Strings, boolean and conditional operators.
-Arrays and loops.
-Functions.
-Objects.
-Introduction to DOM (2 modules).
-Constants, scopes and closures.
-Type conversion and non-strict comparisons.
-Communication with the server, async/await.