Profession Content Manager in SMM - free course from Skillbox, training, Date: December 5, 2023.

Miscellaneous   /   by admin   /   December 03, 2023

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Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.

Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.

The educational programs of the service are focused on four main areas:

  • design;
  • programming;
  • marketing;
  • control.

On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.

The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.

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In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.

In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.

In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.

  • Creativity and brand objectives
  • Search for consumer insight
  • Generating ideas for an advertising campaign
  • Assessing the potential of an idea
  • Channels for implementing a creative idea: social networks, events, influencers, PR campaigns
  • Budget and KPI of a creative campaign
  • Presentation of a creative idea to the customer 

Digital strategy

Learn to identify the needs of your audience, build a digital strategy for your business, and choose the right mechanics for communicating with your audience to attract interest in the brand.

Digital team management

Learn to assemble a team from scratch and build effective processes. You will understand how to correctly assign tasks to the team and contractors.

Specialization

Community on social networks

  • Community Strategy Development
  • Selecting sites for creating a community
  • Content creation. How to motivate users to share UCG content
  • Tools for attracting subscribers to communities
  • Involving participants in the community and working with the core audience
  • Working with negativity and conflicts in the community
  • Community development analytics

Messenger marketing

  • Strategy for presence in instant messengers
  • Designing chatbots and auto funnels
  • Creation of mailing lists and chat bots on VKontakte
  • Promotion in Telegram
  • Creating chatbots in Telegram
  • Brand promotion in Viber, Facebook Messenger, WhatsApp
  • Advanced lead generation in chatbots 
  • Integration of chatbots with CRM systems AMO and Bitrix24 for sales management, optimization and analysis of chatbot performance
  • Customer Retention Using Chatbots
  • Chatbot with artificial intelligence Dialog Flow: how to correctly assign a task to the developer to create it
  • Advanced chatbot analytics

They pull in the return, the operators constantly switch to each other, albeit politely!

Advantages: Learning is easy, it’s just not my thing. Disadvantages: The support center does not work with clients! I purchased the “SMM from scratch” courses - after 2 days they made it clear that this information did not suit me and that the field of activity was not “to my liking” at all. I called support center (and while the operator was trying to redirect me somehow and determine who was dealing with this issue, as if I was the first happening...

Master an in-demand profession and learn how to promote projects on social networks.

A course on how to put together a realistic strategy and launch effective marketing in any market conditions.

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