Event manager from scratch - free course from Skillbox, training, Date: December 5, 2023.
Miscellaneous / / December 03, 2023
For beginners
Learn how to organize turnkey events: communicate with contractors, plan a budget, prepare commercial proposals and write press releases. Understand the types of events and event manager tools. You will be able to practice on real problems, supplement your portfolio with thesis work, and find a job in the event industry.
For beginning event managers
You will learn how to assemble an ideal event team, work with government projects and organize large events with clear timing. Learn how to document a project and attract sponsors. You will be able to take on large-scale and complex projects and earn more.
Role and responsibilities of the event manager
Find out what tasks an event manager solves and what he is responsible for. Consider different types of events - from concerts and exhibitions to corporate and private celebrations. You can choose your path in the profession.
Work in an event agency
You will understand how an event agency works. Learn to work in a team with other specialists and understand everyone’s area of responsibility.
Principles of client management
You will learn how to find clients and build long-term relationships with them: from a brief to a commercial proposal. You can manage the project independently or together with a client manager.
Development of the event concept
Learn to collect information and materials to develop an event concept. You will go through all the preparatory stages step by step. You will understand how to speak the same language with a creative director, screenwriter and director.
Collaboration with a designer
Review the web graphics and printed materials requirements for the event. You will be able to write technical specifications for the designer and professionally evaluate the results of the work.
Branded products
Learn how to estimate the budget for merchandise, printing, and other POS products for guests. Learn to communicate with the press and order event promotion.
Technical work on the event
You will plan and be able to supervise the placement of stands, digital panels and sound equipment. You will be able to assign tasks to the technical director.
Cooperation with a digital contractor
Get acquainted with digital technologies for event design and promotion. Learn to assign technical specifications to the contractor and plan timing.
Logistics organization
You will learn how to organize the delivery of equipment to the site and convenient transportation for staff and guests. Determine the budget and draw up a brief for the logistician.
Features of outdoor events and the role of a travel manager
Learn to organize outdoor and large-scale events that require ordering train and air tickets and hotel reservations. You can be responsible for this yourself or provide technical specifications to a travel manager.
Selection of a site for an event or booking management
You will understand how to choose a site and evaluate its capabilities - from the availability of your own kitchen to the number of parking spaces. Draw up a brief for the booking manager for a specific budget.
Recruitment of personnel for the event
Determine what personnel to hire to serve and promote the event. Find out what work the supervisor and coordinator do. Draw up a brief for the selection specialist.
Catering
You will learn what catering is and understand how to choose suitable food formats for events. Learn to interact with customers and prepare a brief.
Video production
You will figure out how to organize filming of an event and order an advertisement, report, video report or teaser from a contractor. Learn to professionally evaluate finished material, editing and sound quality.
Document flow and legal issues
Study the legal side of events - learn how to draw up rental agreements and work reports. You will learn what VAT, alienation of rights, simplified taxation system and tax code are. You will be able to interact with lawyers and accountants in an event agency or manage documentation as a freelancer. You will understand how to register an individual entrepreneur and self-employment. You will be able to maintain documentation with customers and accept payments correctly.
Event manager tools
Learn to conduct business correspondence, sell your services, record agreements, prepare estimates for clients, and plan project timing.
Project preparation and implementation
You will master the main skill of an event manager - to provide for everything! You will learn how to insure yourself in case of force majeure, what to take with you to the event and how to assess readiness on day X. Learn to work with negativity and conflict situations.
Bonus module. Online events
Learn how to organize online events and understand how to combine them with in-person events. You will analyze a case from the speaker’s practice. Get to know the tools that help you conduct remote meetings.
Bonus module. Be fresh
You will figure out how to keep up with trends in the event industry. Let's discuss what to read and watch, and where to go for inspiration.
Final project. Preparation of an event for 50 people
You will select a site in your city, calculate the budget for logistics, photography, video shooting, catering and staff work. Prepare an estimate with a presentation and defend your thesis project in front of the jury.
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Anastasia777eve
15.04.2022 G.
Worthy. I'm glad I took the skillbox training!
Advantages: The training itself is structured clearly and accessible. Everything is decorated very stylishly. The deadlines are not strict, it is possible to adapt to your work schedule. Disadvantages: You can’t complete the assignment by listening only to lectures; you need to turn to the Internet or to a teacher. I studied the event manager course from scratch. I completed the course and passed my diploma. Impression: high quality, well thought out, highly qualified teachers...
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Anavorob
01.02.2023 G.
It was very convenient to study.
Advantages: You study at a time convenient for you, a clear interface of the learning platform, a friendly environment. Flaws:... until I encountered it. I took the “Event Manager from Scratch” course. I won’t lie, since this is my first experience of online learning, I have nothing to compare with! But at Skillbox it was very convenient for me to learn in all aspects - at a convenient time, at a speed convenient for me...