Profession Internet marketer from scratch to PRO - free course from Skillbox, training, Date: November 29, 2023.

Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.

Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.

The educational programs of the service are focused on four main areas:

• design;
• programming;
• marketing;
• control.

On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.

The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.

In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.

In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.

In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.

• Introduction: who is a modern internet marketer.
• We analyze the product and target audience.
• We conduct a reputation audit.
• We conduct usability analysis.
• We analyze competitors.
• We create a funnel and Customer Journey Map.
• We understand Unit economics and media planning.
• We launch contextual advertising for large projects.
• We explore the technical features of targeted advertising.
• Let's get acquainted with targeted advertising formats.
• We determine the possibilities of media advertising in Internet marketing.
• Let's look at the principles of automating contextual advertising.
• Let's get acquainted with Programmatic buying and OLV.
• SEO for large projects: identifying problems.
• SEO for large projects: we study the features of working with agencies and clients.
• We launch mobile advertising.
• Let's get acquainted with other promotion channels in Internet marketing.
• We work with hypotheses and test channels.
• We manage reputation in the digital environment.
• We create a digital strategy.
• Learning to effectively manage a team.
• We build communication with the customer and deliver the project.
• We analyze the results of promotion.

Bonus rate

Creative techniques