How to become a seller on Ozon - free course from Skillbox, training, Date: November 29, 2023.

Getting to know the Ozon platform
Study the principles of the platform, understand its pros and cons. Get to know the main types of goods that are in demand on Ozon. You will be able to use the platform’s capabilities for effective trading.

Registering a personal account and activating your account
You will understand which legal entities, self-employed and individual entrepreneurs can work on the site. You will understand how to register a personal account on Ozon and consider its main sections. Learn to connect electronic document management.

Analysis of products and niches
You will understand how to analyze promising niches and products on Ozon using external and internal analytics tools. Learn to research competitors.

Unit economics calculation
You will learn what unit economics is and be able to calculate it using a special calculator on Ozon. Learn to take into account your expenses under different sales schemes. You will understand how the main types of prices on the site are formed (current, before the discount, for Ozon Premium users).

Creating a product card
Get acquainted with the requirements for product cards on Ozon. Learn to create, combine and fill them. You will understand how to attach a quality certificate to the product description.

Content for the product card
Study different types of content in cards and understand what it affects. Learn to independently develop or compose technical specifications for selling photos, videos and infographics. Learn how to sell using a well-written product description. You will be able to create complex rich content with media elements.

Analysis of quality indicators
Learn how to evaluate a seller's rating on the Ozon platform. You will understand what a price index, valuation of goods and market value are. Learn to determine the recommended price. You will understand why your account may be blocked. You can track the cost of goods from your competitors.

FBS sales scheme
Learn to work with the FBS scheme (selling goods from your warehouse). You will learn how to collect orders, prepare documents for shipment, label and package goods, and process returns. You can create a warehouse, select and connect a delivery service in your personal account on the platform.

FBO sales scheme
You will understand how to work with the FBO scheme (selling goods from the Ozon warehouse). Learn how to fill out purchase orders, prepare accompanying documents for shipment to the warehouse, and correctly apply barcodes and labels. Learn about the basic requirements for packaging boxes and pallets. You will understand how to record defects and ship remaining products from the warehouse.

Marketing tools
Learn the main marketing tools of Ozon: get acquainted with discount applications, joint purchases and other shareware promotion methods. You will learn how to take part in promotions on the site and create your own. Learn how to design an attractive online storefront. Add points for reviews to your card, create a 1+1 set and participate in the flash sale.

Advertising on the marketplace
Get acquainted with the main types of media advertising. You can promote your business on the Ozon marketplace using streams, mailings, video consultations, the Ozon Alerts widget, and sampling. You will understand how to place advertisements in product cards and in Ozon search. Learn to analyze promotions and calculate the effectiveness of promotions.

Communication with clients
You will understand how to respond to positive and negative reviews. Learn to answer questions from platform users so that they order goods. Find out what to do if customers ask for a discount or refund for damaged or substandard products.

Sales analytics. Supply forecasting
You will understand how to set up reports and charts in the platform’s personal account, and learn how to analyze them. You will understand when and in which regions your products are most often ordered and how much you will spend on sending goods to customers. Learn to build sales funnels and forecast deliveries.

Settlements with the trading platform. Closing documents
You will understand how to pay the Ozon platform for its services, taking into account the tax system of your business. Learn to prepare reporting documentation. You will be able to sell goods to legal entities.

Selling services
Learn to sell your services on the Ozon platform: you will understand how to create a personal account, fill out service cards and accept payments. Find out what to do if a user demands a refund.