Course on directing clips and advertising - course 32,990 rubles. from Khokhlov Sabatovsky, training 9 weeks, date November 30, 2023.

Module 1. MEET THE TEACHER AND THE COURSE

Getting to know the teacher and the course
About the teacher. Creative history, portfolio, growth and tasks
About the teacher. Portfolio, growth and challenges
About the course. What will you learn and what results will you achieve?

Module 2. DIRECTING THEORY

Directing. What does a director do, genres
Features of working on videos, commercial directing. Production structure (Part 1)
Features of working on videos, commercial directing. Production structure (Part 2)
An introduction to three-act plot structure. Her influence on cinema
Three-act structure in small forms. “History” in advertising/clip
Stylistic decision\film language of a clip, advertisement, film
Light and color in the frame
Types of plans and size. Their significance in the story
Frame composition
Observation, how to train it, how to watch a film/short format like a director and analyze their work

Homework for the module: Analysis and analysis from the point of view of the director’s work and acquired theoretical knowledge of 3 commercials of the same brand or music videos of the same musician, but different directors.

Module 3. PRE-PRODUCTION PREPARING AN IDEA

Analysis and analysis of the brief of a video clip, advertising video
Search for ideas, creative solutions and visualizations
Inspiration. Where to get inspiration from, how not to burn out in search
References. Where to get them from, what to pay attention to and how to analyze them
How to properly present and attract interest in your idea
Director's treatment (Part 1)
Director's treatment (Part 2)
Rules for writing and specifics of the script/story in the director's treatment

Homework #2: Look for inspiration in what surrounds you - classic Soviet songs (for example, winged swings) or offices and small businesses that would never order expensive advertising (NON-BRANDS), for example - a local coffee shop, a bottle of water, microwave. Now this is your customer. In this task, you need to provide a creative idea for the “customer” in a presentation format: the client, the uniqueness of the client, how we want to reveal it.

Module 4. PRE-PRODUCTION PREPARATION FOR SHOOTING, INTERACTION WITH THE TEAM

Interaction with the producer. How to meet the budget and find a common language with the producer?
Storyboard and bordomatic
Interaction with the operator: working on visual solutions and analyzing the storyboard
Selection of equipment and technology
Interaction with the production designer
Visual image of the character. Interaction with costume designer and make-up artist
Casting. How to write a brief for a casting manager. Casting stages
Search for location. What do we pay attention to? Profession: location manager
Points of agreement at the pre-production stage
Homework #3: Provide treatment for the “customer” based on the idea.

Module 5. PRODUCTION\PRODUCTION

Areas of responsibility of the director on set
Profession – second director and his responsibilities. Preparing a shooting plan
Mis-en-scene. Working with actors, group, extras and film crew (Part 1)
Mis-en-scene. Working with actors, group, extras and film crew (Part 2)
Working with an operator on site
Stressful situations on site. What is important to consider
Typical day of filming

Homework #4: Create a storyboard based on the treatment created and write a brief for all participants in the process.

Module 6. CREATIVE PERSONAL PROJECT

We create a creative project
Budget\resource. Where to look?
The importance of professionals and the ability to captivate them
Director's capabilities with a minimum budget. Acceptable simplification of the idea based on existing capabilities
Why is a creative personal project always about overcoming oneself?

Homework #5: Make a music video or commercial based on the work done. Submit backstage footage from filming as homework in the format.

Module 7. POST-PRODUCTION FINAL VISUAL AESTHETICS

Stages of work at the post. Coordination with the customer
Installation. Working on tempo and dynamics (Part 1)
Installation. Working on tempo and dynamics (Part 2)
Let's retake or retake. Exiting the coordinate system
Working on music and sound. Effect on tempo
Color correction. Giving a visual mood, creating an atmosphere
Graphics\visual effects. Ability to capture the viewer's attention
Final wrapper. Titles, grain and final visual aesthetics

Homework No. 6: Collect a music video or commercial and submit a rough edit of the advertisement/clip as homework.

Module 8. HOW TO DECLARE TO THE WORLD ABOUT YOUR PROJECT. DEVELOPMENT POINTS

How to release your work, using social networks
How to collect and design a portfolio so that it works for you
How to send your work to production. Interaction with productions
How to search for orders and clients
Agents. What are they for and how to choose the best one
Festivals. Why is this a working tool, what to look for and what they affect
Growth points. How and where to develop in the industry