Argumentation: how to convince people - course 3825 rub. from Synchronization, training, Date: November 29, 2023.

Miscellaneous   /   by admin   /   December 02, 2023

Synchronization is one of the largest lecture halls in Russia. We create online courses on psychology, history, cinema, painting and more.

"Synchronization" is a Russian educational platform launched by Maria Borodetskaya and Andrey Lobanov. They offer online courses in a popular science format (psychology, art, cinema, economics, architecture, fashion and design, literature, philosophy, religion, music, etc.)
The cultural platform “Synchronization” is an educational project whose goal is to talk interestingly about striking phenomena, trends, personalities in culture and science. “Synchronization” lectures attract more than 2.5 thousand people every month. a person, offering listeners new and new topics and directions, talking simply about complex things.

Currently, Synchronization conducts more than 200 lectures per month in 19 main areas (painting, architecture, history, philosophy, cinema, fashion, etc.). According to the founders of the project, the most popular area is lectures on painting, which occupy about 30% of the entire lecture program.

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During the courses, lecturers—there are 45 of them in Synchronization—try to give students the opportunity to build their own system, which will allow them to add new knowledge to what they have already acquired and broaden their horizons. Therefore, Synchronization offers not only individual lectures, but also special courses, for example “History of architectural styles”, “The language of cinema”, “Guide to the history of art”, lasting two or three weeks.

In 2018, Synchronization launched an online direction.

The team is also developing a corporate direction, offering companies to conduct training lectures for their employees. Clients include McKinsey, Ernst & Young, KPMG, Sberbank Insurance, Swarovski, etc.

Often, especially in oral communication, we forget to think about the feelings of the other person. We don’t have time to understand what he wants from us and our communication with him. But without this it is difficult to avoid conflicts and come to a constructive dialogue. Therefore, in the first lesson we will discuss the basics: what dialogue is and what the goals of the conversation may be.

Let's get acquainted with Douglas Walthan's classification of dialogues and train to recognize the goals of the conversation

We study the “core-periphery” model, which can be used to determine the value system of the interlocutor

It is not enough to understand the purpose of the dialogue - it is important to construct the speech so that the other person listens to you and understands. In this lesson we will learn how to build cooperative phrases and achieve the desired result.

Let's get acquainted with the Aristotelian triad - ethos, pathos, logos - and the structure of the speech act according to John Austin

We find out how not to offend your interlocutor and what demands you should always make of yourself during a conversation

We discuss four maxims from linguist Herbert Paul Grice: the maxim of quality, the maxim of quantity, relation and method.

Building strong arguments

The structure of argumentation and work with criticism

The goal of this lesson is to understand how argumentation works and how to come up with a convincing argument. We will also talk about criticism: what it is like, how to anticipate it and how to react to it.

  • We study the structure of argumentation

Let's look at what a good argument is and how to build it using the SExI model

  • We work with criticism

We discuss Tumlin's model of argumentation and learn to respond adequately to different types of criticism

We read tricks and manipulations

Differences between errors and tricks

Consciously or not, we sometimes use different tricks to achieve what we want. Our interlocutors do the same. This always complicates the dialogue, and sometimes leads to obvious conflicts. During the lesson we will discuss how not to fall into manipulation and recognize incorrect arguments in a conversation.

  • Learning to distinguish a mistake from a trick

We analyze the types of tricks and train to react to them correctly

Build conversation tactics

Map of arguments and types of tactics

In the final lesson we will discuss strategy and tactics. Let's learn to plan an argument, anticipate criticism and take into account the moves of the interlocutor. Let's look at the tricks that can be used to influence our opponent and help him accept our position.

  • Preparing the argument map

Learning to combine arguments into a logical monologue

  • Let's look at the types of tactics

Let's get acquainted with seven popular dispute tactics

Training. The program volume is 16 hours. The program allows you to master modern tools for regulation, resolution and conflict management in professional communication, acquisition of practical skills and abilities to analyze problems of conflict interactions in business sphere.

Advanced training (102 hours). Communications management. Students will learn to make effective decisions in non-standard and crisis situations.

You will understand the nature of the comic and learn techniques for constructing jokes.

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