Director of a beauty salon/cosmetology clinic. Managing a company in the beauty industry. Advanced training - course RUB 63,900. from Moscow Business School, training 40 ac. hours, Date: November 27, 2023.
Miscellaneous / / December 02, 2023
Beauty industry analyst, expert on legislation in aesthetic medicine, business coach.
Practicing psychologist, business coach, expert practitioner in management and communication with clients in the beauty and health industry
Professional experience
2012 - present V. — KPG Training Center, business coach, consultant
2008 - present V. — Private psychological practice on issues of personal effectiveness, psychosomatics and health, interpersonal relationships
2007–2012 — Center for Social Services “Chertanovo Yuzhnoye”, psychologist
2006–2011 — FM Logistic, HR project manager in Russia, internal business coach, then head of the training department
Professional competencies
Expert sales in the beauty and health industry
Managing relationships and conflicts in the beauty and health industry
Salon and clinic personnel management
Managing the socio-psychological climate in the enterprise functioning system
Non-material motivation and diagnostics of employee motivation
Personnel assessment using the Assessment center method
Team building
Organizational and practical psychology for business
Public performance
Time management
Kaizen (lean manufacturing) tools
Organization of workspace according to the 5S system
Individual psychological counseling, psychotherapy
Personality psychology, family counseling, cognitive behavioral diagnostics
Stress management, laughter therapy, psychocatalysis (method of working with sensations)
Development of leadership potential, activation of personal resources and effectiveness
Breathing and meditative practices, self-regulation
Clients
Boehringer Ingelheim, MSD Pharmaceuticals, Merz Aesthetic, Chiesi Pharmaceuticals, BesinsHealthcare, EGIS, Paul Hartmann, Premium aesthetics, Formtotics, Allergan, Campina, PricewaterhouseCoopers, Toyota Tsusho Tekhnika, DPD, GPB, Russian Gold Group, STS Logistic, Atlas Copco, Mosinzhproekt, Russian Railways, RZD-Medicine, Sodexo, East-West, Kone Lifts, Svyaznoy Group of Companies, Chanel, Metlife, Lukoil, Glavgosexpertiza, Canadian Embassy in Moscow, Finnish Embassy in Moscow and others
Teaching activities
Author of training courses on managing stress, motivation and energy, managing businesses in the field of beauty and health
2012–2015 — Russian State University of Physical Culture, Sports and Tourism, Department of Psychology: “Training motivation", "Theory and methodology of psychological counseling", "Leadership training", "Theory and methodology of group training"
Publications and achievements
Author of dozens of articles in the magazines “Les Nouvelles Esthétiques”, “Beautiful Business”, “Optics and Lenses” on the topics: “Psychology”, “Management”, “Customer Relations”, “Sales”, “Conflict Management”, “Psychology” VIP clients"
Participant and speaker at forums and conferences “Languages of Psychotherapy”, “Rudikov Readings”, Intersharm, Intersharm Professional, “Risks of Aesthetic Medicine”, International Anti Age Forum, International Massage Forum technologies
Author of on-site trainings for personal development “Source of Inner Strength” (10 expeditions to India, the Himalayas, Tibet, Nepal, the Andaman Islands)
Member of the Russian Geographical Society
Full member of the All-Russian Psychotherapeutic League (OPPL)
Participant in television programs dedicated to health
Implemented more than 100 projects for well-known foreign and domestic market leading companies
Education
2007–2020 — Advanced training programs on the topics “Body-oriented psychotherapy”, “Psychocatalysis method”, “Hypnosis and hypnotherapy” Milton Erickson", "Psychotherapeutic method "Ethical personalism", "Psychological counseling method "client-centered" an approach"
2008–2009 — Consulting center “Imikor”, Team Training “Business training technologies”
2008 — Kaizen Institute, program “Fundamentals of Kaizen (Lean Manufacturing)”
2007–2015 — More than 20 trainings from leading psychological centers and trainers on the topics “Management”, “Conflict management”, “Stress management”, “Personnel assessment”, “Sales”, “Speaking” art"
2006–2007 — Higher International School of Economics ESIDEC (France), course “Management”
1998–2003 — Moscow City Psychological and Pedagogical University, educational psychology
Expert in the field of creation and management of medical centers and enterprises in the Beauty, SPA & Wellness industry.
Professional experience
In the beauty and health industry market - since 1995
2003 - present V. — Design and consulting company Michele LLC, founder, general director
2000–2005 — CJSC Academy of Scientific Beauty, Development Director
1998–2000 — ZAO SportMedImport, Deputy General Director
1995–1998 — ZAO MIDIS, commercial director
Professional competencies
Research on market conditions and trends
Business concepts
Design of beauty and health industry enterprises
Economics of cosmetology clinics and beauty salons
Business plan and business forecast
Clients
Investors and managers of more than 400 enterprises created by the Michele Design and Consulting Company
Teaching activities
State University of Management, teacher - second higher education “Management in the beauty industry and medical business”
Peoples' Friendship University of Russia, MBA teacher - “Management in Healthcare”
Speeches and publications
More than 10 publications in professional publications “Beautiful Business”, “Empire of Beauty and Health”, Les Nouvelles Esthetiques and others
More than 30 scientific works (articles, patents and certificates of authorship) in the fields of economic, technical and medical cybernetics
Organizer, moderator, speaker of professional conferences and forums
Education
Moscow Institute of Physics and Technology, postgraduate school, Department of Control Problems, specialization - medical cybernetics
Moscow Institute of Physics and Technology, Faculty of Management and Applied Mathematics, specialization - economic cybernetics
Workshop “Economic calculator for express assessment of the main economic characteristics of a business online”
Workshop - exercise “How to quickly find out the motivation, values, unconscious reasons for an employee’s behavior?”
Workshop “How to communicate with a client so that he makes a purchase and comes again?”
Moscow, Leninsky Prospekt, no. 38 A