Internet Marketing PRO - free course from Skillbox, training, Date: November 29, 2023.

More than 7 years of experience in digital agencies in Russia. Develops educational programs in the field of Internet marketing and soft skills for VK, Avito, RT: A, MGCom, Go Mobile.

What an internet marketer should be able to do
Assess your level of knowledge and understand what skills you should develop. Identify your strengths and weaknesses in internet marketing.

Marketing Fundamentals: Approaches and Performance Evaluation
Brush up on key terms and metrics. Learn about trends in Internet marketing, learn to follow the trends yourself.

Product and target audience analysis
You will understand when qualitative and when quantitative research is needed. Practice analytics and learn how to correctly segment your target audience.

Competitive Analysis
You will understand what criteria to use to select competitors for comparison, where to get information for analysis, and learn how to create an audit using a checklist.

Audit of communication channels with clients
Find out how the interface affects conversion. Optimize site loading speed, learn to find problems in social networks, call centers and other channels through which brands communicate with customers.

Funnel and CJM
Build a user journey map and find out how it differs from a sales funnel.

Channel selection: performance
Dive deeply into contextual advertising, targeting and classifications. Learn how to use these tools depending on your business goals.

Channel selection: mobile
Find out why mobile advertising is needed. You will understand through which channels to attract traffic and how to evaluate the results of the campaign.

Channel selection: retention and loyalty
Learn how to work with email campaigns and improve their efficiency. You will know what content users value and what makes up a great SMM strategy.

Channel selection: branding
Find out what problems brand marketing solves. You will be able to navigate various media advertising formats.

Working with hypotheses and channel testing
Learn to avoid mistakes when formulating hypotheses and conduct A/B tests.

Unit economics and media planning
You will understand how the unit economy affects KPIs, learn how to calculate indicators yourself. You will learn how to create a media plan and avoid making mistakes.

Strategy and tactics in Internet marketing
Learn to put together a strong marketing strategy with practice. You will go through all the stages, analyze the main mistakes and find out what you need to take into account when working.

Analysis of promotion results and work with statistics
You will analyze common mistakes that are made during campaign analysis. Learn to visualize data, quickly find problems and dependencies of indicators on each other.

Effective team management
Learn how to delegate tasks using the SMART method and select candidates for positions. You will understand what to do during work conflicts.

Communication with customers and contractors
Learn to create a plan for negotiating and find an approach to different types of clients. You will be able to prepare convincing arguments in defense of your ideas.

Final work. Marketing strategy
You will receive a brief and technical specifications, formulate hypotheses and prepare a full-fledged brand promotion strategy.