Web analyst from scratch to Junior 2.0 - free course from Skillbox, training 6 months, date November 29, 2023.

Sets up ETL data processing processes and creates internal services for working with data in Leroy Merlin. Developed an end-to-end analytics service in Adventum. Set up analytics and ETL processes for projects of Megafon, Yota, Sberbank, Sanofi.

Organizes uninterrupted data collection and search for insights. She headed the web analytics department at the Adventum advertising agency. Set up analytics for Megafon, Yota, Sberbank, Lenta projects. She has spoken at conferences RIW, RIF.

Introduction to Web Analytics
Find out what problems a business analyst solves. Learn basic concepts, metrics, and basic reporting tools.

Introduction to Web Technologies
You will understand how the Internet works from the technical side and what technologies web analytics works on. You will learn what frontend and backend are, the HTTP protocol, cookies, LocalStorage. Learn how web analytics counters work. Get acquainted with data types and formats, learn how to work with regular expressions.

Google Analytics. Counter setup

Google Analytics for Business. A basic level of. Part 1
Learn what analytics goals are and learn how to set them up in Google Analytics. You will understand the main types of reports in the analytics system and understand how to create and download them to your computer.

Google Analytics for Business. A basic level of. Part 2
Continue exploring the basic reports in Google Analytics and learn how to create your own.

Google Analytics. Tracking Settings
You will understand why UTM tags and a register of events on the site are needed. Learn to create site layout schemes. Learn how to set up data change alerts and Tag Assistant and Debugger extensions.

Google Analytics. Segments and e-commerce
Learn how to set up segments and complex funnels in Google Analytics. Get familiar with the basic e-commerce terms and their reports.

Yandex. Metrics. Differences from Google Analytics
Find out the similarities and differences between Yandex. Metrica and Google Analytics and you will understand why you need to use these analytics services.

Yandex. Metrics. Main functionality
Learn how to create counters. Get acquainted with the main functionality of the program and understand how to set up goals in Yandex. Metrica.

Yandex. Metrics. Main reports
Learn how to create reports by audiences, channels, technologies, and goals. You will understand the features and disadvantages of the web viewer, learn how to work with it correctly.

Reports, metrics and web analyst skills
Get acquainted with key web analytics metrics and learn how to collect reports and draw conclusions. Learn to interact with teams. You will understand what hard and soft skills you need to improve and how to develop analytical and critical thinking.

Google Tag Manager
Learn the main features of Google Tag Manager, learn how to create accounts and configure containers. You will understand how to install basic Google Analytics and Yandex counter codes on websites using Google Tag Manager. Metrics, Facebook and VKontakte pixels.

Google Tag Manager: Setting Up Events
Learn how to track user actions on the site: button clicks, form filling, and scrolling. Learn to draw up technical specifications for developers to implement markup on the site.

Google Tag Manager: working with dataLayer
You will understand what the dataLayer array is and how to use it to configure events on the site. Learn to pass additional information about users, sessions, and products to Google Analytics. You will understand in what cases to use the CustomTask function.

SQL and Google BigQuery. Part 1
Explore the functionality and capabilities of the Google BigQuery analytical database. You will understand the syntax of the SQL programming language and learn how to group information in a database. You will understand how to write SQL queries.

Visualization: theory
Get acquainted with the basic rules of visualization and learn how to collect information from customers. Learn the pros and cons of major imaging systems. You will understand the Google Data Studio tool: interface, capabilities, main reports. You will learn how to use this service to combine data from different sources and create your own metrics.

Visualization: practice
You will take part in a workshop where you will create a report and custom metrics in Google Data Studio, combining data from different sources. Get acquainted with the speakers' cases, analyze the mistakes and discuss how they can be solved.

A/B testing: theory
Learn what A/B tests are and get acquainted with different types of testing. Learn to formulate a hypothesis and its structure. Get acquainted with examples of hypotheses and tests. Learn the basic terms: static significance, normal distribution, type I and type II error.

A/B testing: practice
Set up A/B testing using Google Optimize and Google Optimize 360. Evaluate the results using basic and advanced methods. You will understand how to run tests without Google Optimize.

Web analyst on the team
You will understand how a web analyst benefits your business. Learn to prepare reports for different departments of the company, communicate with customers and show them the results of your work. You will figure out how to develop in your profession.

Final project
Setting up a counter in the analytics service. The final work is a consolidation of all practical tasks of the course. You will show how you can work with professional tools and analyze statistics. You will try yourself in the role of a web analyst: receive a chain of letters with tasks and complete them in a web analytics counter based on a training site.